Empowering Businesses to Turn AI into ROI

Trusted by 1,800+ Leading Brands Worldwide. 
Logo Slider_LOREAL-1
Logo Slider_NEXON
LogoSlider_BMW-3
LogoSlider_Carrefour
LogoSlider_Burger King
LogoSlider_Pizzahut
LogoSlider_SHISEIDO
LogoSlider_Audi
LogoSlider_Gmarket.-1
LogoSlider_TapNation-1
Logo Slider_LOREAL-1
Logo Slider_NEXON
LogoSlider_BMW-3
LogoSlider_Carrefour
LogoSlider_Burger King
LogoSlider_Pizzahut
LogoSlider_SHISEIDO
LogoSlider_Audi
LogoSlider_Gmarket.-1
LogoSlider_TapNation-1
Appier AI team

Powering growth through software-to-software agents.

Appier’s vision for agentic AI began nearly two decades ago with CEO Chih-Han Yu’s award-winning doctoral research at Harvard on multi-agent systems. Today, this vision is brought to life by a world-class R&D team, where 70% hold PhDs or Master’s degrees in AI and Big Data, with over 400 academic publications. Appier powers our Ad Agent, Personalization Agent, and Data Agent to help businesses grow smarter, faster, and more efficiently.

An AI-native AdTech and MarTech Company

Powered by machine learning, deep learning, generative AI, and proprietary algorithms, Appier’s vision is to make AI easy by making software intelligent, delivering world-class marketing solutions that drive measurable growth and empower our clients.

AI brain_0711 (2)

Appier's Three AI Clouds

Autonomous, Adaptive, and Agentic.

Ad Cloud

Performance-driven advertising powered by the Ad Agent. Maximize ROAS with AI that automates creative testing, audience targeting, and campaign optimization.

Personalization Cloud

Customer engagement at scale powered by the Personalization Agent. Deliver meaningful, cross-channel experiences that convert. Personalize every touchpoint with AI that adapts in real time.

Data Cloud

Unified insights driven by the Data Agent. Unlock audience intelligence and enable real-time decision-making across your marketing stack. Centralize, segment, and activate your data with precision.

Ad Cloud

Performance-driven advertising powered by the Ad Agent. Maximize ROAS with AI that automates creative testing, audience targeting, and campaign optimization.

Personalization Cloud

Customer engagement at scale powered by the Personalization Agent. Deliver meaningful, cross-channel experiences that convert. Personalize every touchpoint with AI that adapts in real time.

Data Cloud

Unified insights driven by the Data Agent. Unlock audience intelligence and enable real-time decision-making across your marketing stack. Centralize, segment, and activate your data with precision.

AI Success in Action

How Industry Leaders Achieve Measurable Results

  • Gaming
  • E-Commerce
  • Retail
  • Finance & Insurance
  • Automobile
Nexon

High-ROAS user acquisition from Day 1

Nexon deployed AIBID user acquisition and re-engagement solution to identify and target the most valuable gamers for its titles. From Day 1 of a game’s launch, AIBID has been able to successfully acquire high-ROAS users who will play the game long-term and make in-app purchases.

Gameduo

UA for idle tower defense game

GameDuo used Appier's Ad Cloud for in-app data, forming new user profiles and leveraging AI for targeting during the campaign, resulting in a remarkable 41% conversion boost.

Zephyr Mobile

High-ROAS success in EMEA casual game

Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on high-value gamers with optimized content to achieve remarkable ROAS and CPI reduction.

The Sandbox

Virtual PC game user acquisition strategy

The Sandbox employed Appier’s Ad Cloud in Hong Kong and Taiwan for Alpha Season 3, expanding their audience and increasing engagement, notably raising the season's CTR.

Clarins

Leading global beauty brand

Clarins leveraged Appier’s Ad Cloud and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and improve the CVR by 44% during Q3 to Q4 2021 and boost sales season momentum.

F・O・International

Top player in the children's fashion industry

Explore how F・O・International partnered with Appier to revolutionize their marketing strategy, unify customer data, and usher in a new era of personalized customer engagement.

Shiseido

Japanese Multinational Cosmetics Company

Shiseido Taiwan Group introduced timely and exclusive coupons to communicate with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to successfully increase conversion rates by 47%.

Carrefour

French Multinational Retail Group

Carrefour used Appier's solutions to identify high-value customers and hesitant buyers through user behavior and purchase intent analysis—crafting tailored campaigns to target each group accordingly.

PizzaHut

One of the World’s Largest Pizza Chains

Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement.

Burger King

The world’s second-largest fast-food chain

Burger King adopted AIQUA to analyze and utilize customer behavior data. The brand was able to manage cross-channel campaigns on a single platform and implement marketing personalization strategy.

Krungsri

Thailand's Premier Financial Institution

KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed.

MSIG Mingtai Insurance

Longstanding Insurance Company in Taiwan

MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments.

Shin Kong Life

Leading Insurance Company in Taiwan

Shin Kong Life leverages Appier for big data marketing, personalized journeys, and precise insurance services, achieving a triple-win of increased profits, agent sales targets, and user satisfaction.

TOYOTA

Premier Japanese Automotive Manufacturer

Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.

Audi

World-Famous German Automobile Brand

Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.

BMW

World-Famous German Automobile Brand

In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign.

Ready to Turn AI into ROI? Let’s Talk.

Take the first step to engage your customers with our AI solution.

fullwidth-cta-img