An AI-native AdTech and MarTech Company
Powered by machine learning, deep learning, generative AI, and proprietary algorithms, Appier’s vision is to make AI easy by making software intelligent, delivering world-class marketing solutions that drive measurable growth and empower our clients.
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Appier's Three AI Clouds
Autonomous, Adaptive, and Agentic.
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Ad Cloud
Performance-driven advertising powered by the Ad Agent. Maximize ROAS with AI that automates creative testing, audience targeting, and campaign optimization.
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Personalization Cloud
Customer engagement at scale powered by the Personalization Agent. Deliver meaningful, cross-channel experiences that convert. Personalize every touchpoint with AI that adapts in real time.
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Data Cloud
Unified insights driven by the Data Agent. Unlock audience intelligence and enable real-time decision-making across your marketing stack. Centralize, segment, and activate your data with precision.
Ad Cloud
Performance-driven advertising powered by the Ad Agent. Maximize ROAS with AI that automates creative testing, audience targeting, and campaign optimization.
Personalization Cloud
Customer engagement at scale powered by the Personalization Agent. Deliver meaningful, cross-channel experiences that convert. Personalize every touchpoint with AI that adapts in real time.
Data Cloud
Unified insights driven by the Data Agent. Unlock audience intelligence and enable real-time decision-making across your marketing stack. Centralize, segment, and activate your data with precision.
AI Success in Action
How Industry Leaders Achieve Measurable Results
- Gaming
- E-Commerce
- Retail
- Finance & Insurance
- Automobile
High-ROAS user acquisition from Day 1
Nexon deployed AIBID user acquisition and re-engagement solution to identify and target the most valuable gamers for its titles. From Day 1 of a game’s launch, AIBID has been able to successfully acquire high-ROAS users who will play the game long-term and make in-app purchases.
UA for idle tower defense game
GameDuo used Appier's Ad Cloud for in-app data, forming new user profiles and leveraging AI for targeting during the campaign, resulting in a remarkable 41% conversion boost.
High-ROAS success in EMEA casual game
Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on high-value gamers with optimized content to achieve remarkable ROAS and CPI reduction.
Virtual PC game user acquisition strategy
The Sandbox employed Appier’s Ad Cloud in Hong Kong and Taiwan for Alpha Season 3, expanding their audience and increasing engagement, notably raising the season's CTR.
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Leading global beauty brand
Clarins leveraged Appier’s Ad Cloud and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and improve the CVR by 44% during Q3 to Q4 2021 and boost sales season momentum.
Top player in the children's fashion industry
Explore how F・O・International partnered with Appier to revolutionize their marketing strategy, unify customer data, and usher in a new era of personalized customer engagement.
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Japanese Multinational Cosmetics Company
Shiseido Taiwan Group introduced timely and exclusive coupons to communicate with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to successfully increase conversion rates by 47%.
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French Multinational Retail Group
Carrefour used Appier's solutions to identify high-value customers and hesitant buyers through user behavior and purchase intent analysis—crafting tailored campaigns to target each group accordingly.
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One of the World’s Largest Pizza Chains
Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement.
The world’s second-largest fast-food chain
Burger King adopted AIQUA to analyze and utilize customer behavior data. The brand was able to manage cross-channel campaigns on a single platform and implement marketing personalization strategy.
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Thailand's Premier Financial Institution
KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed.
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Longstanding Insurance Company in Taiwan
MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments.
Leading Insurance Company in Taiwan
Shin Kong Life leverages Appier for big data marketing, personalized journeys, and precise insurance services, achieving a triple-win of increased profits, agent sales targets, and user satisfaction.
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Premier Japanese Automotive Manufacturer
Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.
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World-Famous German Automobile Brand
Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.
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World-Famous German Automobile Brand
In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign.
Driving Innovation, Earning Trust
