Hyper-casual games are mobile games that focus on simple, intuitive gameplay, typically involving basic tapping or swiping actions. They feature straightforward 2D graphics and user interfaces, allowing for instant play without complex instructions or tutorials. The gameplay is often endless, with players aiming to achieve high scores or simply using the game as a leisurely pastime.
According to Udonis, hyper-casual games are designed to be "straightforward to understand and play". A user should be able to grasp the concept within seconds of gameplay, making these games accessible to a wide audience.
💡 Read More: What are Casual Games & Hybrid-Casual Games?
The popularity of hyper-casual games has grown exponentially in recent years. Unity, a leading game development platform, reports that from Q1 2017 to Q2 2021, the share of hyper-casual game installs among all US mobile game installs grew from a few percentage points to 40%.
This surge in popularity can be attributed to several factors:
Some notable examples of successful hyper-casual games include:
Hyper-casual games primarily rely on in-app advertising for monetization. According to Helpshift, a customer service platform, more than 70% of a hyper-casual game's income typically comes from advertising: banners, video ads, and rewarded ads.
This monetization model aligns well with the games' design philosophy. As Udonis explains, "Since this game has been on the market for so long, it has been tested and tweaked a number of times". This iterative process allows developers to optimize their ad strategies for maximum revenue without compromising the user experience.
As the mobile gaming market evolves, so too does the hyper-casual genre. Unity predicts the rise of "hybrid-casual" games, which maintain the fundamentals of traditional hyper-casual games while incorporating more complex elements to increase player retention and monetization opportunities.
Despite potential changes, the core appeal of hyper-casual games remains strong. As Clevertap, a customer engagement platform, notes, "The average gamer spends 8 hours and 27 minutes a week playing video games". With their accessibility and quick gameplay, hyper-casual games are well-positioned to capture a significant portion of this gaming time.
In conclusion, hyper-casual games have reshaped the mobile gaming landscape with their simple yet addictive gameplay. As the genre continues to evolve, it will undoubtedly remain a significant force in the mobile gaming industry, offering both entertainment for players and opportunities for developers and marketers alike.
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