Travel Advertising 2024: Introducing Appier’s SuperLike Ad for Instant Audience Reaction

In our previous article, we discussed why brands should invest in cross-device video ads for the peak travel season of 2024. By utilizing cross-device delivery technology to maximize reach, you will have succeeded in making your brand present whenever and wherever your audience is using an electronic device. The next step is to add Appier’s new and exclusive SuperLike ad format to your arsenal. Let your users swipe left or right in an innovative and intuitive quiz interaction to gain their instant reaction!

SuperLike: Engagement innovation, instant reaction—hyper-interactive ad supported by precise data

Today’s consumers see up to 10,000 ads per day, 95% of which will leave absolutely no impression. In this boundless ocean of ads, the key to making your brand information stand out lies in engagement innovation and data utilization. 

Appier’s exclusive new ad creative SuperLike can do both! This brand new interactive creative format not only boosts ad engagement, but it also uses AI technology to analyze user preferences and behaviors, providing brands with precise data to support their marketing optimization strategies. SuperLike doesn’t just elevate ad appeal; it ensures that brand messages can be drilled deeply into audiences’ minds to maximize brand favorability.

Engagement innovation, instant reaction:

SuperLike uses intuitive “A or B” quiz interactions to guide users to swipe left or right on different travel destinations and travel modes, helping brands gain deeper insight into the needs of their audiences. At the end of the quiz, users will see a personalized “Best travel itinerary” that is sure to get their instant reaction!

Data utilization, instant conversion: 

Appier uses AI to analyze real-time engagement data and audience preferences, then retargets with display or video ads that showcase destinations or services the audience are likely to favor. This further increases brand favorability with audiences and makes them more likely to instantly convert by purchasing travel and hospitality services.

As the summer travel season of 2024 draws near, choosing Appier’s SuperLike ad format will ensure that your brand’s ads stand head and shoulders above everyone else. With engagement innovation that leads to instant reaction, your brand will be able to capture the hearts of every potential customer. If you would like to get deeper insight into the latest travel trends and open up more opportunities for your brand, please complete this form to get in touch!