Retail

2024/01/30

What is OMO? Mastering Marketing Strategies and Digital Landscapes

Customer Acquisition

2023/12/04

How to Build a Winning Full-Funnel Marketing Strategy

Customer Engagement

2023/12/03

What Does Consumer Behavior Mean for Marketing?

Customer Engagement

2023/08/18

To Broadcast or Not to Broadcast: How to Message the Masses Effectively

Customer Retention

2023/07/03

7 Powerful Strategies to Increase Repeat Purchase

Customer Engagement

2023/06/08

Owned Media 101: Owned Marketing Channels, Benefits & Best Practices

Customer Retention

2023/05/30

6 Ways to Boost Your App Commerce Performance Today

Data Science & AI

2022/04/19

Appier Explains: What is Zero-Party Data? (With Examples)

Customer Engagement

2021/12/14

Are Your Push Notifications Annoying? 5 Ways to Make Them Effective Instead

Customer Engagement

2021/05/06

Why Do You Need Engagement Marketing Now?

Digital Advertising

2021/04/27

Master Cross-Channel Remarketing in Contactless Retail

Customer Acquisition

2021/04/01

8 Things to Consider When You Go Offline to Online

Customer Acquisition

2021/02/04

Applying AI to Global Cross-Border E-commerce and Digital Marketing

Customer Engagement

2021/02/02

7 Critical Challenges of Recommendation Engines

Digital Advertising

2021/01/05

7 Digital Marketing Trends for 2021 and How You Can Prepare

Customer Engagement

2020/12/18

A Quick Guide to Deep Linking and How Brands Can Benefit From It

Customer Acquisition

2020/12/03

Everything You Need to Know About Marketing Attribution

Digital Advertising

2020/11/20

6 Steps to Boost Conversion Rates With Multivariate Testing

Digital Advertising

2020/10/30

6 Holiday Marketing Strategies to Meet Shifting Shopper Needs in 2020

Customer Engagement

2020/10/28

Transform Online Experience With AI-Powered Customer Journey Mapping

Customer Engagement

2020/10/06

What Is CRO Marketing and How to Make It Work?

Customer Retention

2020/10/01

7 Steps to Build Greater Marketing Resilience Amid Economic Uncertainty

Customer Acquisition

2020/09/29

11 Ways to Make Your E-commerce Store Stand Out From the Crowd

Customer Retention

2020/09/15

How to Elevate Your VIP Program to Drive Customer Engagement and Loyalty

Customer Retention

2020/08/24

How to Play the Long Game in Today’s E-Learning Market

Customer Engagement

2020/07/27

How Brands in Asia Are Paving the Way for a Post-Pandemic Recovery

Digital Advertising

2020/07/09

How F&Bs Can Up Their Game in the Age of Social Distancing

Customer Engagement

2020/07/07

How to Build an Effective Multichannel Marketing Strategy

Customer Retention

2020/06/04

Why Customer Lifetime Value Matters and How to Boost It

Digital Advertising

2020/05/22

A Quick Guide to Customer Data Platforms

Data Science & AI

2020/04/28

What Is a DMP and Why Do You Need It for Data-Driven Marketing?

Data Science & AI

2020/04/21

Why Brands Need to Embrace AI Marketing

Customer Acquisition

2020/03/31

Coupon Marketing: How to Ensure the Right People Respond to Your Offers

AIQUA

2020/03/24

What Are Web Push Notifications and How to Use Them?

AIQUA

2020/03/09

Why Should You Use In-App Notifications for Customer Engagement?

Digital Advertising

2020/02/28

6 Easy Ways to Start AI Marketing

Customer Engagement

2020/02/20

7 Things to Help Brands Manage the Coronavirus Crisis

Customer Engagement

2020/02/13

8 Onboarding Techniques You Need to Know for Long-Term App Engagement

Customer Engagement

2020/01/31

Maximize App Engagement With Push Notifications (Industry Examples Included)

Customer Acquisition

2020/01/14

6 Key Parameters to Help You With Behavioral Segmentation

Customer Retention

2019/12/23

Don’t Stop at the Checkout: How to Nail Post-Purchase Customer Engagement

Customer Engagement

2019/12/18

Your Guide to Customer Engagement in 2020

Customer Engagement

2019/12/16

Owning It: 5 Ways to Capitalize on Your Owned Channels in E-Commerce

Customer Acquisition

2019/12/10

A Step-by-Step Guide to Convert Indecisive Online Shoppers

Customer Engagement

2019/11/20

What Is Retargeting?

Customer Acquisition

2019/11/12

5 Must-Dos to Boost Your Sales This Holiday Season

Customer Engagement

2019/10/24

How Financial Companies Can Get Proactive With Customer Engagement

Customer Retention

2019/10/21

What Is Churn Prediction?

Customer Engagement

2019/10/17

Risk and Reward: The Role of AI in Acquiring Credit Card Prospects

Customer Engagement

2019/10/03

How AI Makes the Finance Sector More Customer-Oriented

Customer Acquisition

2019/08/22

How Real-Time Customer Intent Targeting Can Boost Your Conversions

Customer Acquisition

2019/08/06

Beyond E-commerce: Driving In-Store Traffic With Email Campaigns

Customer Acquisition

2019/07/25

3 Ways to Stretch Your Marketing Budget Further

Customer Retention

2019/06/07

How to Convert Your Offline Customers Online

Customer Retention

2019/05/30

4 Strategies to Boost Your Call Center Performance

Customer Engagement

2019/05/02

3 Ways to Capitalize on Mother’s Day

Customer Engagement

2019/04/30

Your 8-Point Martech Checklist to Nail Customer Engagement

Customer Acquisition

2019/04/22

How to Decode Consumer Behavior for E-Commerce

Customer Acquisition

2019/03/11

Create Audience Segments That Actually Work for Your Product Campaigns

Customer Acquisition

2019/03/07

Catch the Right Audience for Your Next Product Launch

Customer Retention

2019/02/27

It Is Time to Rethink Customer Loyalty in Travel

Customer Retention

2019/02/11

How to Minimize Booking Abandonment in Online Travel

Customer Engagement

2019/01/16

How to Grow Your Share of Traveler Wallet

Customer Retention

2018/12/26

How to Engage, Retain and Grow Your VIP Customers for Life

Customer Engagement

2018/12/17

How to Turn Abandoned Shopping Carts Into More Sales

Customer Acquisition

2018/12/03

How Your Travel Business Can Use AI to Drive Meaningful Engagement

Customer Engagement

2018/11/26

In Race to Win Digital Media Subscribers, Are You Succeeding?

Customer Engagement

2018/11/06

Why Fashion and Beauty Brands in SEA Should Bet on AI

Customer Engagement

2018/10/30

How Asia's Financial Services Industry Embraces an AI-Led Future

Customer Retention

2018/10/25

Improve Your ROI With Higher Customer Lifetime Value

Customer Engagement

2018/10/22

How Retailers in APAC Are Capitalizing on Artificial Intelligence

Customer Retention

2018/10/17

Enhance Share of Wallet With AI-Powered Personalization

Customer Engagement

2018/10/15

Telcos in APAC Are Betting on AI to Gain a Competitive Edge

Customer Engagement

2018/09/12

How to Convert First-Time Visitors Using AI-Driven Personalization

Customer Engagement

2018/09/06

Keep Your Audience Engaged With AI-Powered Push Notifications

Customer Engagement

2018/08/30

Personalization at Scale With Artificial Intelligence

Customer Engagement

2018/08/21

Enabling Dynamic Personalization Through an AI-Powered Single Customer View

Customer Engagement

2018/08/17

Making 1:1 Personalization Possible With AI

Customer Retention

2018/07/17

Supercharge Your Remarketing Strategy With Artificial Intelligence

Customer Retention

2018/07/12

Is Artificial Intelligence Breathing New Life Into Email Marketing?

Customer Engagement

2018/06/19

4 Technologies That Are Transforming Customer Engagement Online

Customer Retention

2018/03/29

Understanding the New Consumer Journey and Why It Matters

Customer Engagement

2018/03/08

The Role of AI-Driven Insights in Delivering Superior Customer Experience

Customer Retention

2018/01/18

Predictive Audience Segmentation: Take the Shortcut to Identify Your Target Audience

Data Science & AI

2017/09/04

How Artificial Intelligence Can Help Enterprises Gain Insights Into Asian Consumers