CrossX

2024/07/03

Travel Advertising 2024: Introducing Appier’s SuperLike Ad for Instant Audience Reaction

CrossX

2024/07/01

Travel Advertising 2024: Why you should invest in cross-device video ads

CrossX

2024/05/03

Empowering the Beauty Industry: Utilizing GenAI to Target the Ideal Content for Mother's Day 2024

CrossX

2024/04/30

Unlocking Success in Mobile Gaming: A Step-by-Step Guide to ROAS Elevation and Real-world Examples

CrossX

2023/10/29

Appier Explains: How to Master Native Advertising

CrossX

2023/05/23

How to Match Your Dating App With High-Value Users

CrossX

2023/05/03

How To Catch A Whale: User Acquisition for Gaming Apps

CrossX

2023/01/18

New year, new creatives: How you can leverage 3D creatives to capture consumers’ attention

Digital Advertising

2021/04/27

Master Cross-Channel Remarketing in Contactless Retail

Digital Advertising

2021/02/23

3 Ways Digital Marketers Can Stay Ahead in a Cookieless World

Digital Advertising

2021/01/05

7 Digital Marketing Trends for 2021 and How You Can Prepare

Digital Advertising

2020/11/20

6 Steps to Boost Conversion Rates With Multivariate Testing

Digital Advertising

2020/11/10

How to Make Every Ad Dollar Count With AI-Based Budget Management

Digital Advertising

2020/10/30

6 Holiday Marketing Strategies to Meet Shifting Shopper Needs in 2020

Digital Advertising

2020/10/20

How to Elevate Your Social and Search Advertising for App Install

Customer Retention

2020/08/24

How to Play the Long Game in Today’s E-Learning Market

Digital Advertising

2020/07/14

Why Performance Marketing is More Relevant Than Ever

Digital Advertising

2020/07/09

How F&Bs Can Up Their Game in the Age of Social Distancing

Digital Advertising

2020/06/18

What Is Contextual Targeting and Why It Matters

Digital Advertising

2020/06/11

8 Bulletproof Tips to Upgrade Your Post-Pandemic Digital Advertising

Digital Advertising

2020/05/22

A Quick Guide to Customer Data Platforms

Digital Advertising

2020/04/30

Tackle Brand Safety With NLP Amid COVID-19

Digital Advertising

2020/03/17

5 Best Practices for App Retargeting

Digital Advertising

2020/02/28

6 Easy Ways to Start AI Marketing

Digital Advertising

2020/02/05

Why Advertisers Need Contextual Targeting in the Age of Privacy

Digital Advertising

2020/01/09

In-App Advertising: What You Need to Consider to Get It Right

Data Science & AI

2019/09/09

How Digital Publishers Can Capitalize on Data Monetization

Digital Advertising

2019/04/01

Lower CPC, Higher ROI: What Happens When Cross-Screen Targeting Is Done Right

Digital Advertising

2018/12/10

How AI Is Making Quality Not Quantity the Answer to Ad Effectiveness

Digital Advertising

2018/11/12

How to Achieve Precision in Social Ad Targeting

Digital Advertising

2018/09/19

Gain Quality Leads That Won’t Break Your Budget

Digital Advertising

2018/09/03

Proactive Ad Fraud Prevention With Artificial Intelligence

Digital Advertising

2018/08/14

Boost High-Quality App User Acquisition With Artificial Intelligence

Digital Advertising

2018/08/06

Is AI the Remedy for Brand Safety Woes?

Customer Retention

2018/03/29

Understanding the New Consumer Journey and Why It Matters

Customer Retention

2018/01/18

Predictive Audience Segmentation: Take the Shortcut to Identify Your Target Audience

Digital Advertising

2017/12/15

How Appier Fights Ad Fraud with Artificial Intelligence