Glossary
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What is Return on Ad Spend (ROAS)?
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What is Omnichannel?
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What is Marketing Automation?
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What is Segmentation?
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What is Key Performance Indicator (KPI)?
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What is Personalization?
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What is Inbound Marketing?
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What is Impression?
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What is Top of the Funnel (TOFU)?
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What is Engaged View Conversion (EVC)?
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What is Gacha?
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What is Idle Game?
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What is App Store Optimization (ASO)?
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What is In-App Advertising (IAA)?
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What is In-App Purchase (IAP)?
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What is a Hybrid-Casual Game?
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What is Casual Game?
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What is a Hyper-Casual Game?
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What is a Word Game?
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What is a Puzzle Game?
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What is Mobile App Monetization (MAM)?
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What is a Massively Multiplayer Online (MMO) Game?
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What is a Mobile Measurement Partner (MMP)?
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What is a Supply-Side Platform (SSP)?
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What is a Demand-Side Platform (DSP)?
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What is Digital Transformation?
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What is a Customer Journey Map?
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What is Customer Experience (CX)?
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What is Customer Relationship Management (CRM)?
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What is Cost Per Install (CPI)?
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What is Cohort?
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What is Conversion Rate (CVR)?
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Glossary
What is Digital Marketing?
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Glossary
What is Customer Data Platform (CDP)?
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Glossary
What is Acquisition?
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Glossary