Glossary

BLOG_Banner (Naomi) (12)
Glossary

What is In-App Advertising (IAA)?

BLOG_Banner (Naomi) (11)
Glossary

What is In-App Purchase (IAP)?

BLOG_Banner (Naomi) (10)
Glossary

What is a Hybrid-Casual Game?

BLOG_Banner (Naomi) (9)
Glossary

What is Casual Game?

BLOG_Banner (Naomi) (8)
Glossary

What is a Hyper-Casual Game?

BLOG_Banner (Naomi) (7)
Glossary

What is a Word Game?

BLOG_Banner (Naomi) (5)
Glossary

What is a Puzzle Game?

BLOG_Banner (Naomi) (4)
Glossary

What is Mobile App Monetization (MAM)?

BLOG_Banner (Naomi) (3)
Glossary

What is a Massively Multiplayer Online (MMO) Game?

BLOG_Banner (Naomi) (2)
Glossary

What is a Mobile Measurement Partner (MMP)?

BLOG_Banner (Naomi) (1)
Glossary

What is a Supply-Side Platform (SSP)?

BLOG_Banner (Naomi)
Glossary

What is a Demand-Side Platform (DSP)?

4

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