Marketing Glossary
A knowledge hub for digital marketers.
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A/B Testing
A/B testing, also known as split testing or bucket testing, is a user experience research method that compares two versions of a single variable to determine which performs better.
Learn MoreAcquisition
Acquisition, in the context of digital marketing, refers to the process of gaining new customers or users for a business, website, or mobile app.
Learn MoreApp Store Optimization (ASO)
App Store Optimization is the process of improving the visibility of a mobile app in an app store's search results.
Learn MoreApple Search Ads
Apple Search Ads, also referred to ASA, has emerged as a powerful tool for app developers and marketers looking to boost their visibility in the App Store.
Learn MoreC
Customer Data Platform (CDP)
A Customer Data Platform is a software solution that combines data from various sources to create a single, unified profile of each customer.
Learn MoreConversion Rate (CVR)
Conversion Rate, often abbreviated as CVR, is a fundamental metric in digital marketing that measures the percentage of visitors who complete a desired action on a website or digital platform.
Learn MoreCohort
A cohort, in the context of marketing, refers to a group of users who share a common characteristic or experience within a defined time frame.
Learn MoreCost Per Install (CPI)
Cost Per Install, commonly abbreviated as CPI, is a pricing model used in mobile app advertising.
Learn MoreCustomer Relationship Management (CRM)
CRM refers to the principles, practices, and guidelines that organizations follow when interacting with their customers.
Learn MoreCustomer Experience (CX)
Customer Experience (CX) refers to the sum total of all interactions a customer has with a brand throughout their relationship.
Learn MoreCustomer Journey Map
A customer journey map is a visual representation of the process a customer goes through when interacting with a company, from initial awareness to post-purchase support.
Learn MoreD
Digital Marketing
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands.
Learn MoreDigital Transformation
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Learn MoreDemand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a sophisticated piece of software that allows advertisers and ad agencies to purchase ad inventory from multiple sources.
Learn MoreE
Engaged View Conversion (EVC)
Engaged View Conversion (EVC) is a video-specific metric introduced by Google to measure the effectiveness of video ads on YouTube and the Google Display Network (GDN).
Learn MoreF
full funnel marketing
Full funnel marketing is a comprehensive strategy that targets potential customers at every stage of their buying journey, from initial awareness to post-purchase advocacy.
Learn MoreG
Gacha
Gacha is a game mechanic that involves players spending in-game currency or real money to receive random virtual items.
Learn MoreH
Hyper-Casual Game
Hyper-casual games are mobile games that focus on simple, intuitive gameplay, typically involving basic tapping or swiping actions.
Learn MoreHybrid-Casual Game
Hybrid-casual games are a fusion of hyper-casual and mid-core gaming elements. They feature simple, easy-to-learn core gameplay mechanics typical of hyper-casual games, but incorporate additional layers of depth, progression systems, and meta-elements commonly found in more complex games.
Learn MoreI
Idle Game
Idle games are a type of video game where progress occurs with little to no interaction from the player. These games typically start with simple actions, such as clicking or tapping, to generate in-game currency or resources.
Learn MoreImpression
In digital marketing, an impression refers to the number of times your content or advertisement is displayed on a user's screen.
Learn MoreInbound Marketing
Inbound marketing is a methodology that draws customers to your brand by providing valuable content and experiences aligned with their interests and needs.
Learn MoreIn-App Purchase (IAP)
In-App Purchases refer to the ability to buy goods and services from inside an application. These can range from premium features and ad-free experiences to virtual currencies and exclusive content.
Learn MoreIn-App Advertising (IAA)
In-App Advertising refers to the practice of displaying paid advertisements within mobile applications. This strategy allows app owners to monetize their digital real estate by selling ad space to advertisers, who in turn can showcase their products or services to a relevant and engaged audience.
Learn MoreK
Key Performance Indicators (KPIs)
Key Performance Indicators are measurable values that demonstrate how effectively a company is achieving its key business objectives.
Learn MoreM
Market Segmentation
Market segmentation is a fundamental concept in marketing that involves dividing a broad target market into subsets of consumers who have common needs, interests, or characteristics.
Learn MoreMarketing Automation
Marketing automation refers to the use of software and technology to automate repetitive marketing tasks and workflows.
Learn MoreMassively Multiplayer Online (MMO)
An MMO, short for Massively Multiplayer Online game, is a type of video game that allows a large number of players to interact within the same virtual world.
Learn MoreMobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a third-party platform that helps app marketers measure and analyze the performance of their mobile advertising campaigns across various channels, media sources, and ad networks.
Learn MoreMobile App Monetization (MAM)
Mobile app monetization refers to the process of generating revenue from a mobile application. In the context of gaming, it involves implementing various strategies to convert user engagement into financial gain.
Learn Moremobile games
From casual puzzle games to immersive multiplayer adventures, mobile games have become an integral part of our daily lives, providing quick bursts of fun or extended gameplay sessions to suit every preference and schedule.
Learn Moremmorpg
Massively Multiplayer Online Role-Playing Games, or MMORPGs, have captivated gamers for decades with their immersive worlds, epic quests, and social interactions.
Learn Moremobile marketing
In today's fast-paced digital world, mobile marketing has become an indispensable tool for businesses seeking to connect with their target audience.
Learn MoreMobile Ad Networks
Mobile ad networks are integrated platforms that connect advertisers with app developers and publishers who want to sell mobile ad inventory.
Learn MoreO
Omnichannel
Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as consumers move down the sales funnel, enabling a more impactful customer experience. It's a customer-centric approach that ensures consistency across all channels, allowing customers to interact with a brand on their terms.
Learn Moreorganic traffic
Organic traffic refers to visitors who land on your website through unpaid search engine results.
Learn MoreP
Personalization
Personalization in digital marketing refers to the practice of tailoring content, offers, and experiences to individual users based on their preferences, behaviors, and characteristics. Personalization isn't just on your website, but along every marketing and communication channel.
Learn MorePuzzle Game
From classic board games to modern digital experiences, puzzle games come in various forms cater to a wide range of interests and skill levels.
Learn Moreperformance marketing
Performance marketing is a strategy that focuses on measurable outcomes, where advertisers pay only for specific actions taken by potential customers.
Learn MoreR
Return on Ad Spend (ROAS)
ROAS is a marketing metric that calculates the revenue generated for every dollar spent on advertising. It provides insight into the efficiency of advertising efforts and helps marketers determine which campaigns are most effective at driving revenue.
Learn Morertb marketing
RTB is a sophisticated model of programmatic advertising that allows marketers to run automated online campaigns with predefined advertisement values.
Learn MoreS
Supply-Side Platform (SSP)
Supply-Side Platforms (SSPs) play a crucial role in connecting publishers with advertisers. These powerful tools have revolutionized the way online ad inventory is sold and managed, offering publishers greater control and optimization of their ad spaces.
Learn Moresimulation games
Simulation games have a special place in the hearts of many gamers. They provide a perfect blend of entertainment and education, allowing players to learn about various professions, systems, and scenarios in a risk-free environment.
Learn MoreSEO
SEO is the art and science of improving your website's visibility on search engines. When someone searches for topics related to your business, you want to be at the top of the results. That's where SEO comes in.
Learn MoreSEM
Search Engine Marketing is a method of promoting websites by increasing their visibility in search engine results through paid advertising.
Learn MoreT
Top of the Funnel (TOFU)
Top of the Funnel (TOFU) marketing refers to the initial stage of the customer journey where potential customers first become aware of a brand, product, or service.
Learn MoreW
Word Game
Word games are entertaining activities that challenge your linguistic skills while providing hours of enjoyment.
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