Finance & Insurance
Leverage data for secure, personalized experiences
Simplify data collection and enrich data with AI to deliver personalized financial products that customers need at all stages of life for better user acquisition, engagement and retention.
Customer’s Key Life Moments
Know your customers with a 360° view
Collect and unify user, financial, actuarial and CRM data to get a holistic understanding of user preferences, activities and personality with AI deep learning models. Leverage Appier's solutions to identify anonymous users and enrich your data with AI-predicted user affinity to expand user reach.
Acquire new lookalike customers with ease
Use Appier’s state-of-the-art lookalike AI model to create effective audience groups directly on paid channels. Leverage the AI-enriched data to achieve better ad performance. Even with the end of 3rd party cookies, make the most of your 1st party data for precise and valuable user acquisition.
Retarget valuable customers for more leads
Improve lead generation while reducing costs. Reach the right customers through paid channels with AI-suggested segmentation based on AI-predicted user affinity and on-site behavior. Achieve all this while securing your data and following data privacy guidelines.
Promote new products despite limited insights products
Engage non-overlapped segments of users with personalized messages to promote new financial products via owned channels. Despite limited data, ensure you target the right audience with AI-predicted user preferences, without bombarding them with irrelevant content.
Cross-sell and upsell the right products
Recommend the most suitable products by predicting what customers will purchase next. Account for user profiles, risk levels, life stages, and purchase behavior so that you won't miss the chance to boost sales.
Optimize ad campaigns across platforms automatically
Reduce ad spend by scaling and optimizing ad campaigns across paid channels including Facebook and Google Ads. Use Appier's AI solutions that automatically adjust bidding and budget allocation, suggest intelligent user segmentation, and monitor ad campaigns 24/7.
Drive conversion and loyalty on social media
Interact with users via a variety of creative marketing kits on Facebook, Instagram and LINE to achieve conversions. You can now boost a home loan/credit card application or increase app installs by building a conversational marketing platform that is aligned with each customer's journey.
How your peers work with us
post: {hs_id=72791211653, hs_child_table_id=0, title_ko=태국 최고의 신용카드 회사, hs_updated_at=1654592135087, description_jp=KCCはAIの予測機能を活用し、顧客が最も興味を持つコンテンツを最も受け入れられやすいタイミングで配信することで、ユーザーへのリーチを拡大しながらエンゲージメントを深めました。情報の洪水のように浴びせることなく必要な情報だけを提供, hs_published_at=1708332200285, title_jp=クレジットカード会社, description=KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed., title=Thailand's Premier Financial Institution, description_ko=크룽스리 신용카드(KCC)는 AI 예측을 활용하여 고객이 가장 관심있어 하는 콘텐츠를 최적의 타이밍에 제공하여 사용자 도달 범위를 확대하고 참여를 강화했습니다. 필요 없는 정보로 고객을 피로하게 하는 대신 필요한 것을 정확히 제공함으로써 가능했습니다., url=https://www.appier.com/success-stories/krungsri-credit-card, hs_created_at=1651714689562, hs_is_edited=false, hs_deleted_at=0, name=Krungsri, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_KCC.png, width=186, height=80, altText=, type=image}, description_zh=經 AI 預測的協助,KCC 在最佳時機傳送最有感的內容給顧客,順利提升觸及率並加深與顧客間的互動。與其提供難以消化的龐大資訊,不如在對的時機提供顧客他們的所需。, title_zh=頂尖的泰國信用卡公司}
Thailand's Premier Financial Institution
KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed.
post: {hs_id=72790926520, hs_child_table_id=0, title_ko=대만의 선도적인 손해보험 기업, hs_updated_at=1654592153900, description_jp=三井住友海上グループ明台産物保険はAIXONを用いて価値の高い顧客に対してセグメント別に最適化されたコミュニケーションでターゲティングを行った, hs_published_at=1708332200285, title_jp=保険会社, description=MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments., title=Longstanding Insurance Company in Taiwan, description_ko=MSIG 보험은 AIXON으로 마케팅 캠페인 전략을 최적화하여 고가치 고객을 집중 공략하고 정밀하게 분류된 세그먼트별로 커뮤니케이션을 차별화했습니다., url=https://www.appier.com/success-stories/msig, hs_created_at=1651715258214, hs_is_edited=false, hs_deleted_at=0, name=MSIG Mingtai Insurance, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_MSIG.svg, width=400, height=400, altText=, type=image}, description_zh=MSIG 明台產險透過 AIXON 優化行銷策略,例如鎖定高價值顧客、精細劃分客群,以提供最適合的溝通互動方式及內容。, title_zh=深耕台灣的領先產險公司}
Longstanding Insurance Company in Taiwan
MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments.