Appier announced that PX Mart will adopt Appier’s full suite of enterprise solutions to strengthen its Online-Merge-Offline (OMO) digital strategy deployment. Data across multiple platforms, including PX Mart (company website), PX Pay (mobile payment), PXGo! (e-commerce platform) and POS (offline data) will be unified and further applied to enrich user profile for unlocking more business opportunities, and further optimize marketing campaign results through personalized engagement. The objective is to strengthen the overall digital strategy for PX Mart and optimize its operational efficiency. Furthermore, this will enable PX Mart to have more flexibility to respond to market uncertainties, scale its data assets and fulfill or uncover customers' needs to build a more solid foundation in its digital transformation.
PX Mart believes that data is the key to solidifying the long-term competitiveness of brands, and has been actively building a Data Middle Platform to integrate behavioral data of store sales, transactions, on-site data, and in-app behavior in the past two years. Currently, PX Mart has a total of 17 million members in addition to the 8 million PX Pay members, which in total is more than 70% of Taiwan's population and nearly 90% of the household purchase data. Moving forward into the next stage of digital transformation, PX Mart also hopes to further connect the data of its PX Pay members and LINE official account followers, and develop a more effective brand marketing strategy from analyzing these data. PX Mart looks forward to leveraging the "de-identified" data to assist suppliers to increase the sales and cross-selling opportunities, and connect upstream and downstream vendors to improve purchase, sales, and inventory management and channel distribution.
“Although PX Mart owns a significant amount of member data, it must proactively seek more timely and effective measures to communicate better with consumers.” said James Liu, Marketing Department Director of PX Mart. “Appier’s practical experience in the industry and its well-known AI technology capabilities will bring a whole new perspective and insights on consumers, in conjunction with data and AI, to assist PX Mart to stay ahead in brand marketing”.
“Appier is dedicated to creating value for its clients, and we are very pleased to become PX Mart’s partner in digital transformation and to assist PX Mart to enhance digital strategy and improve operational effectiveness,” said Dr. Chih-Han Yu, Appier’s CEO and co-founder. “We are confident that, with the data-driven solutions and analysis and insights derived from AI, Appier can assist PX Mart in marketing automation and business decision-making to strengthen PX Mart’s flexibility and advantage in the retail industry and to respond to changes in the market”.
In general, Appier will assist PX Mart to fulfill medium and long-term goals of digital transformation through the following six approaches:
Digital transformation is a continuous process with many iterations. PX Mart has acquired a leading position in terms of stores, size of membership, and mobile payment, while its online shopping and delivery services have achieved the goal of expanding to all of Taiwan earlier than scheduled. In the future, Appier’s enterprise solutions will play a vital role in assisting PX Mart to integrate its Online-Merge-Offline (OMO) strategy, stimulating business growth at different stages of the user journey, responding more effectively to customer demands, and combining cross-product synergies to create a win-win situation for brands, customers and suppliers.
Established in 1998 with 66 stores, PX Mart has become a major retail chain in Taiwan with more than 1000 stores nationwide. PX Mart has been upholding the motto of “It is Really Cheap”, and continuing to sell merchandise cheaper than convenience stores and hypermarkets to fulfill the responsibility of stabilizing consumer prices, the same role it had played as a post exchange store for civil servants and military personnel in the past. In 2008, PX Mart entered the fresh food market and chose to manage food safety from its origins, and subsequently became the largest retailer chain for modern agricultural products. PX Mart has always been “the supermarket for all”, expanding its presence from prosperous urban areas to remote villages and offshore islands. See www.pxmart.com.tw for more information.
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange.