讓您更勝一籌的品牌行銷策略

language: zh-tw
post: {hs_id=72791211781, hs_child_table_id=0, title_ko=세계적으로 유명한 독일 자동차 브랜드, hs_updated_at=1654592086856, description_jp=アウディはAppierのAIを活用して、ターゲットオーディエンスが所有するすべてのデバイスを特定し、クロススクリーンターゲティングを実現。また同社は、フリークエンシーキャップを利用して、試乗に申し込むユーザーが使用する可能性の高いデバイスにより多くの広告露出を行い、ユーザーの広告疲れを回避, hs_published_at=1708332200285, title_jp=自動車メーカー, description=Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue., title=World-Famous German Automobile Brand, description_ko=아우디(Audi)는 애피어의 AI를 활용하여 타겟 잠재고객이 사용하는 모든 기기를 식별하는 크로스스크린 타겟팅을 실행했습니다. 또한 광고 게재 빈도 설정(frequency cap) 기능을 통해 시승 예약에 사용할 가능성이 가장 높은 기기에 광고가 더 많이 노출되도록 함으로써 광고에 대한 고객의 피로도를 낮출 수 있었습니다., url=https://www.appier.com/success-stories/audi, hs_created_at=1651725404266, hs_is_edited=false, hs_deleted_at=0, name=Audi, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Audi.svg, width=400, height=400, altText=, type=image}, description_zh=Audi 奧迪採用 Appier AI 技術，找出目標受眾使用的所有裝置，以實現跨螢行銷。奧迪亦設定投放頻率上限，只在使用者最有可能預約試駕的常用裝置上投放更多廣告，避免使用者感到廣告疲勞。, title_zh=世界著名的德國汽車品牌}

language: zh-tw
post: {hs_id=71951227063, hs_child_table_id=0, title_ko=세계적인 스킨케어 브랜드, hs_updated_at=1667361325382, description_jp=エスティーローダーはAppierと協力して、台湾の美容ファンをターゲティングし、メルマガ会員登録を促進、リードジェネレーション目標を167％上回るとともにリードあたりコストを63％削減, hs_published_at=1708332200285, title_jp=化粧品メーカー, description=Estée Lauder worked with Appier to drive mailing list sign-ups across devices among beauty lovers in Taiwan, exceeding lead-gen targets by 167% and reducing the cost per lead by 63%., title=Multinational Skincare & Cosmetics Conglomerate, description_ko=에스티로더(Estée Lauder)는 애피어와 함께 대만의 뷰티 소비자들을 대상으로 홍보물 수신 동의 캠페인을 진행하여, 목표한 리드 생성 타겟을 167% 초과 달성하고 리드당 비용을 63% 절감했습니다., url=https://www.appier.com/en/success-stories/est%C3%A9e-lauder, hs_created_at=1650962078743, hs_is_edited=false, hs_deleted_at=0, name=Estée Lauder, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Estee%20lauder.png, width=396, height=48, altText=, type=image}, description_zh=雅詩蘭黛 Estée Lauder 與 Appier 合作，鼓勵台灣的愛美人士留下 email 聯絡資訊，廣告投放成效最終超過 KPI 近兩倍，CPL 降低 63%。, title_zh=全球頂尖美妝品牌}

language: zh-tw
post: {hs_id=73186049349, hs_child_table_id=0, title_ko=세계적인 주스 브랜드, hs_updated_at=1653025670081, description_jp=皆が大好きなジュースブランド「ミニッツメイド」は戦略にAIを織り込み、オンライン抽選ゲームという革新的な方法で消費者にリーチおよびエンゲージすることで、リードと購入を推進, hs_published_at=1708332200285, title_jp=飲料メーカー, description=Beloved juice brand Minute Maid integrated AI into its strategy to drive leads and purchases by reaching and engaging with consumers in an innovative way--through an online lottery game., title=World's Leading Juice Brand, description_ko=전 세계 고객들로부터 사랑받는 주스 브랜드 미닛메이드(Minute Maid)는 전략적으로 AI를 도입하여 복권 방식의 혁신적인 온라인 게임을 통해 소비자에게 다가감으로써 가망고객 및 구매를 대폭 늘릴 수 있었습니다., url=https://www.appier.com/success-stories/minute-maid, hs_created_at=1652179797298, hs_is_edited=false, hs_deleted_at=0, name=Minute Maid, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Minute%20maid.png, width=101, height=80, altText=, type=image}, description_zh=Minute Maid 是深獲大眾喜愛的果汁品牌，在策略之中整合 AI 技術並透過線上抽獎的創新方式與消費者接觸及互動，協助帶動商機及刺激消費。, title_zh=世界頂尖的果汁品牌}