Traditional financial institutions in Asia Pacific have already started their digital transformation against the stiff competition from disruptors and challengers. To win customers over, the new breed of marketing in finance must recognize that customers want to make educated decisions about their money, but the information must be timely, relevant, trustworthy and accessible.
So, how can finance marketers leverage the latest technologies, such as artificial intelligence and data science, to predict the right moment to engage with the right consumers, in order to build a meaningful relationship?
Download our latest white paper now to find out!