Why Read This White Paper?
The e-commerce market in Asia Pacific is a complex one, with varying levels of market maturity, diverse cultures and frequently changing consumer habits. So, how can brands engage their customers at a personal level while reaching them at scale?
This white paper explores how e-commerce marketers can leverage artificial intelligence to gain a deeper understanding of customer behavior and interest, create personalized marketing messages, as well as identify the right time and the right device to engage with them, whether they are looking to convert new customers, increase existing customers’ cart value or reactivate dormant users.
