Why Read This Guide? 

AI, GenAI, and ChatGPT. These three words are making news headlines almost every single day. 

Since OpenAI launched ChatGPT in November of 2022, an AI revolution has been taking place in the workplace. Employers and employees alike are figuring out how to best leverage AI for productivity, performance, and profit. 

At Appier, we have connected our advanced GenAI algorithms with the ChatGPT language model in our product offerings to empower marketers to optimize their performance at every stage of the marketing funnel. 

These are the 3 main marketing applications we focused on:

• Generating advertising keywords and targeting parameters
• Generating marketing copies and content
• Creating intelligent conversational chatbots and interactions

Here is a guide we've put together to explain GenAI and how marketers can use these GenAI-powered marketing applications. Download your free copy now!