Why Read This Guide?
With Q4 just around the corner, marketers like you are busy preparing for the holiday season sales. Starting with Singles’ Day and ending with Christmas or even Lunar New Year, you have so many opportunities to get your brand in front of shoppers and promote your products and deals. If you are wondering how to rise above the competition in the extremely competitive and saturated market, we have got the answer for you: artificial intelligence (AI).
Appier has extensive experience working with brands around the world. Our how-to guide highlights how AI can help with planning and executing a successful holiday sale every step of the way. Download it now to learn:
- How to identify your existing and potential customers’ interests with AI and target lookalike groups to expand your target audience
- Where to engage with your audience and how to make it an omnichannel experience
- What types of content work for each marketing channel
- How to prompt hesitant shoppers to buy once your sale starts and leave no cart abandoned
