According to Statista, social media’s global penetration rate has reached 58.4% as of January of 2022. In other words, more than half of the world’s population is using at least one social media platform. As a brand owner, one of your key challenges has been how to establish yourself on social media. What platform(s) do you choose? How do you position yourself? And, how do you communicate with your followers? Appier’s latest white paper is a must-read for you to answer those questions.
This key data report highlights the insights we have generated from how our clients have deployed Appier solutions on a number of channels for customer engagement. Our goal is to provide you with proven tips on how to use different channels to communicate, engage and build a relationship with your customers.
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