Carrefour Italy aims to boost online purchase conversions while protecting profit margins. With 20-30% of site visitors hesitating to complete purchases, targeted campaigns became essential to drive engagement and maintain brand value. By adopting Appier’s AiDeal solution, Carrefour introduced personalized, time-limited coupons that encouraged hesitant shoppers to act quickly. This AI-driven strategy increased conversion rates by 110% and generated an incremental revenue share of total revenue, showcasing the impact of innovative, data-driven marketing in retail.
Partnering with Appier has been transformative for our e-commerce strategy. With their AiDeal solution, we achieved a 110% Conversion Increase Rate from targeted users. Their AI-driven tools, such as Hesitant User Incentives, have significantly enhanced our customer engagement and profitability. We’re excited to continue this successful collaboration.
- Alessandra Franca Grendele, Head of Merchandise, Marketing, Ecommerce, Carrefour Italy
Carrefour Italy leveraged Appier’s AiDeal to drive immediate conversions by engaging hesitant users with AI-powered solutions. By delivering coupons only to high-intent shoppers, Carrefour effectively preserved profit margins while boosting purchase likelihood. Additionally, time-limited incentives with countdowns created urgency, shortening hesitation and encouraging faster decision-making. These targeted strategies streamlined acquisition, engagement, and retention, immediately enhancing conversion outcomes.
Carrefour Italy achieved an impressive 110% increase in conversion rates by targeting 4% of hesitant users with tailored coupons. Using AiDeal, Carrefour calculated hesitancy scores from behavioral data like cursor movement, page scrolling, and session duration. Shoppers who met the threshold received personalized 60-minute countdown coupons and pop-up reminders to reinforce the offer. This AI-driven approach effectively engaged both new and returning customers, reactivating interest and maximizing revenue opportunities.
Carrefour Italy's partnership with Appier showcases how AI-driven solutions can revolutionize e-commerce strategies. By addressing hesitant shoppers with precision-targeted incentives, Carrefour not only increased conversions but also protected its brand integrity and profitability. Looking ahead, Carrefour plans to further refine its AI-powered strategies, ensuring continued success in the competitive retail landscape.