Estée Lauder worked with Appier to apply CrossX Ad Solution and discovered that more consumers who left contact information on the campaign site by clicking cosmetic ads rather than skincare ads. These consumers displayed a higher likelihood to redeem the cosmetic samples at a physical store. The success equation for Estée Lauder to acquire new customers effortlessly is to retarget cosmetic lovers with skincare ads. Compared to its KPIs, Estée Lauder successfully.