One of the key benefits of our partnership with Appier is their expertise in cross-channel advertising. Identifying the right audience which are both high-value with high intent is akin to finding a needle in a haystack. Combining the power of Appier's Advertising Platform, and tapping into insights from AIXON - Appier’s Intelligent Data Augmentation Platform - played a vital role in displaying the right ads to the right people at the right time, maximizing ROAS by 41%. With over 25% CPI savings over the course of the campaigns.
The world of advertising can often be complex and time-consuming. Appier simplifies this process through Multimodal Bidding Optimization - which is a technique used in programmatic advertising to identify high value users through analytical insights across channels. With this optimization logic, Appier engaged in 12 major event optimization efforts, fine-tuning our proficiency and achieving a 70% purchase rate on captured users.This efficiency not only saves time and resources but also enhances the overall marketing campaign's effectiveness via finding high value users for Archer Forest.
Appier's data-driven marketing approach is instrumental in making informed decisions about Archer Forest's marketing campaigns. By using real-time data to identify target audiences, create engaging ad campaigns, and track campaign results, we ensure our players always receive the most relevant and enticing content.
Various industries have reaped benefits from Appier's CrossX technology. For instance, a leading retail company increased its customer conversion rate by 44% using CrossX. Notably, a global automobile manufacturer improved its lead generation efforts by enhancing cross-screen CTR by 48% with CrossX.
As you immerse yourself in the exciting journey of Archer Forest, your users are seamlessly experiencing the power of effective and engaging advertising, courtesy of Appier's state-of-the-art technology.
Similar to when you're navigating through enchanted forests or battling epic foes on Archer Forest, Appier will be here to help you navigate to the next stage of your user acquisition adventures.