Success Story
SuperPlanet
UA Success for Idle RPG: How SuperPlanet's Boomerang RPG Achieved 100% D7 ROAS in Both Taiwan and Korea from Day 1
SuperPlanet partnered with CrossX AIBID, achieving a remarkable 100% D7 ROAS for Boomerang in Taiwan and Korea. With innovative adgroup adjustments and flexible CPI management, they maintained market leadership and maximized ROI post-launch. Dosub Hwang, Global Marketing Team UA Manager, highlighted the critical early-stage impact and praised Appier's support in exceeding ROAS targets through diverse ad formats and CPI optimization. Appier's strategic creative formats solidified its position as Korea's top inventory player, driving exceptional user acquisition outcomes.
About SuperPlanet
SuperPlanet is a prominent South Korean game development company known for creating popular mobile games, particularly in the idle RPG genre. Founded in 2012, SuperPlanet has gained recognition for titles that combine engaging gameplay with strategic depth, attracting a global audience of gamers. Their games often feature innovative mechanics and vibrant art styles, setting them apart in the competitive mobile gaming market. SuperPlanet continues to expand its portfolio and influence in the industry, with a commitment to delivering high-quality gaming experiences that resonate with players worldwide.
- Industry: Mobile game
- Company Size: Enterprise (50-100 employees)
- Location: Korea
- Goal: (1) Achieve 100% D7 ROAS (2) Increase CTCV ratio with stable ROAS growth
Products Used:
- CrossX | High LTV User Acquisition & Engagement Platform
User acquisition success from Day 1
SuperPlanet's partnership with CrossX AIBID catapulted Boomerang to achieve an impressive 100% D7 ROAS in both Taiwan and Korea. This success was driven by innovative adgroup adjustments and flexible CPI management, maintaining SuperPlanet's market leadership and maximizing ROI in competitive post-launch environments.
Dosub Hwang, Global Marketing Team UA Manager at SuperPlanet, emphasized the significance of early-stage performance: "For games, achieving target ROAS from day one is crucial. With Appier’s AIBID solution, we not only met but exceeded our expectations through diverse ad creative formats, CPI optimization, and strong support from Appier. We plan to continue using AIBID as our primary user acquisition strategy, confident in its ability to replicate this success across future games."
No.1 Korea Inventory Player with Special Creative Formats
Appier's pivotal role as Korea's leading inventory player was highlighted by its innovative creative formats and strategic expertise. Exclusive placements like the Kakao Business Board and pioneering In-banner Video Format not only maximized campaign conversions but also significantly enhanced user engagement. These formats enabled SuperPlanet to capitalize on unique opportunities within Korea's competitive advertising landscape, solidifying Appier as an indispensable partner in achieving exceptional UA outcomes.
Continued Leadership: Leading ROAS Performance Across Korea and Taiwan
In Korea, the campaign spanned both Android and iOS platforms, maintaining a dominant vendor position despite post-launch traffic fluctuations. SuperPlanet strategically adjusted ad groups and managed CPI flexibly, surpassing CTCV ratio goals and securing top ROAS rankings. Notably, iOS campaigns in Korea achieved a remarkable 29% increase in CTCV ratio, underscoring CrossX AIBID's efficiency in attracting high-value users.
In Taiwan, focusing exclusively on iOS post-launch, SuperPlanet adapted CPI strategies to sustain ROAS above target levels amidst initial hype decline. This adaptive approach maintained campaign momentum while competitors paused efforts. Across both markets, CrossX AIBID's precision and flexibility played pivotal roles in achieving and maintaining optimal performance metrics, reinforcing Appier's leadership in Korea's dynamic advertising landscape.