SuperPlanet's partnership with CrossX AIBID catapulted Boomerang to achieve an impressive 100% D7 ROAS in both Taiwan and Korea. This success was driven by innovative adgroup adjustments and flexible CPI management, maintaining SuperPlanet's market leadership and maximizing ROI in competitive post-launch environments.
Dosub Hwang, Global Marketing Team UA Manager at SuperPlanet, emphasized the significance of early-stage performance: "For games, achieving target ROAS from day one is crucial. With Appier’s AIBID solution, we not only met but exceeded our expectations through diverse ad creative formats, CPI optimization, and strong support from Appier. We plan to continue using AIBID as our primary user acquisition strategy, confident in its ability to replicate this success across future games."
Appier's pivotal role as Korea's leading inventory player was highlighted by its innovative creative formats and strategic expertise. Exclusive placements like the Kakao Business Board and pioneering In-banner Video Format not only maximized campaign conversions but also significantly enhanced user engagement. These formats enabled SuperPlanet to capitalize on unique opportunities within Korea's competitive advertising landscape, solidifying Appier as an indispensable partner in achieving exceptional UA outcomes.
In Korea, the campaign spanned both Android and iOS platforms, maintaining a dominant vendor position despite post-launch traffic fluctuations. SuperPlanet strategically adjusted ad groups and managed CPI flexibly, surpassing CTCV ratio goals and securing top ROAS rankings. Notably, iOS campaigns in Korea achieved a remarkable 29% increase in CTCV ratio, underscoring CrossX AIBID's efficiency in attracting high-value users.
In Taiwan, focusing exclusively on iOS post-launch, SuperPlanet adapted CPI strategies to sustain ROAS above target levels amidst initial hype decline. This adaptive approach maintained campaign momentum while competitors paused efforts. Across both markets, CrossX AIBID's precision and flexibility played pivotal roles in achieving and maintaining optimal performance metrics, reinforcing Appier's leadership in Korea's dynamic advertising landscape.