Vietourist faced the challenge of standing out in a highly competitive tourism market. The lack of personalized marketing meant customer interactions were often generic, leading to missed opportunities for engagement. By implementing Appier's AIQUA, a seamless, single platform for push notifications and marketing automation, Vietourist was able to automate and personalize its marketing efforts leading to a 171% increase in lead generation. This included targeted EDM campaigns tailored to individual user behaviors, which achieved an impressive 85% open rate. Such personalized interactions have not only captured customer attention but also significantly enhanced user engagement and satisfaction.
Vietourist leveraged AIQUA's capabilities to automate their marketing strategies, delivering personalized EDM content at key user journey touchpoints. This approach resulted in an impressive 85.3% average open rate, with a peak of 146.5%, as AIQUA enabled Vietourist to create personalized experiences based on user behavior. By not only integrating browsing and purchasing data from their main website and product pages but also using AI to intelligently segment high-value users, Vietourist was able to directly reach and engage this key audience through AIQUA, further boosting engagement and conversions.
Vietourist significantly enhanced its customer engagement and lead generation efforts using AIQUA’s AI-powered in-web and web push campaigns. By targeting users at critical points in their online journey—such as the homepage, product pages, and cart pages—Vietourist was able to deliver personalized content that resonated with their interests.
These automated campaigns not only motivated potential customers to take action but also led to a substantial 171% increase in lead generation and significant revenue uplift. As a result, Vietourist saw a 300% rise in web subscribers, increased web push opt-in rates, and improved customer retention, showcasing the powerful impact of personalized, real-time engagement strategies.
To further enhance their marketing efforts, Vietourist leveraged BotBonnie's real-time engagement capabilities through web chat and Facebook Messenger. By automating personalized responses and utilizing Condition Kits for tailored recommendations, Vietourist successfully acquired over 1,000 leads in just three months. This automation significantly reduced the time and effort required for customer interactions, enabling Vietourist to focus on scaling their operations while maximizing business outcomes.
All in all, Vietourist's partnership with Appier has proven to be a game-changer. By adopting AI-driven personalization and automation, Vietourist successfully overcame the challenge of standing out in a highly competitive tourism market, achieving a 171% increase in lead generation and significantly boosting customer engagement. Through personalized marketing efforts, Vietourist was able to scale up its business and expand market share in this competitive landscape. This collaboration not only highlights the power of AI in modern marketing but also sets the stage for continued growth and success in the dynamic tourism industry. Vietourist is eager to further develop this partnership, aiming to refine its strategies and maintain its competitive edge.