Ben Chang
Global Growth and Marketing Lead, Appier
✨Unlock the Power of AI and First-Party Data for Customer Acquisition and Engagement✨
As the digital landscape evolves with the rise of AI and the decline of cookies, mastering the art of acquiring high-value customers through first-party data and optimizing for lifetime value has become crucial for marketers.
Join Ben Chang, Director of Growth and Marketing and former Product Lead at Appier, for an insightful webinar that delves into the cutting-edge strategies for customer engagement using AI solutions. Gain a comprehensive playbook to navigate the complexities of customer acquisition and engagement, and learn how to maximize your investment with first-party data-driven tactics.
Key Takeaways:
- The AI Revolution: Understand the impact of the latest AI advancements on marketing technology and how it's reshaping the landscape.
- OMO Strategy Application: Discover how to integrate the Online-Merge-Offline (OMO) strategy into your daily operations using Appier's Intelligent Customer Data Platform and AI-powered Marketing Automation tools.
- Success Stories: Learn from the triumphs of large retailers who have implemented AI to elevate their omnichannel customer experiences.
- Practical Demonstration: Get hands-on experience with a live product demonstration, showcasing how to apply these tools in real-world scenarios for success.
Embrace the future of marketing with AI at the forefront and join a community of forward-thinking marketers! We look forward to seeing you at the webinar and helping you redefine your marketing strategy for the AI era.