The Marketing Trends & Insights You Need to Know for 2023

Know the right actions to take

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How to navigate the new normal in 2023 

In 2022, companies around the world faced macroeconomic pressures that made them rethink how to conduct business successfully.

Appier observed three key drivers of marketing decision-making that will take center stage in the next few years: first-party data, online-merge-offline (OMO), and predictable returns. 

In the face of 2023’s new challenges and conditions, are you equipped to:

  • Create more value with less data as third-party cookies phase out
  • Integrate data from all channels to shape an OMO experience
  • Predict marketing returns before investing heavily 

Appier has put together this page for you to better understand the three key drivers of marketing decision-making of the future. No matter what industry you are in, whether you have a brick-and-mortar store or an online shop, Appier has the AI technology to boost your marketing performance and business growth. 

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1st Party Data-Centric Solutions

AI takes whatever first party data you have across any and all channels and enriches it to create comprehensive customer profiles that businesses can analyze and act upon. The AI-predicted interests and AI-generated insights will empower marketers to better target and engage potential customers.

Download the "1st Party Data" guide
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Online-Merge-Offline (OMO) Approach

Customer data comes from all channels, and the most competitive brands are the ones that can integrate data across all its channels to create a seamless OMO experience. Make the journey from physical store to online shop, app and social media a seamless one with hyper-personalized recommendations and quality customer service for each shopper.

Download the "OMO" guide
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Predictable Marketing Conversions & Returns

Data-based decision-making at its finest is leveraging AI models for better predictions and allocating marketing budget accordingly. Target high-value customers with ads that resonate; incentivize hesitant shoppers with personalized coupons. Optimize your ROI by predicting your returns before you invest.

Download the "Predictable Returns" guide
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2022 Must-Read Case Studies

A compilation of key case studies showcasing how Appier helped specific brands achieve their marketing and business goals. We explain how we worked with the brands and highlight tips about what worked.

Download the "2022 Must-Read Case Studies" report

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