Retail
Transform retail with unified data and seamless experiences
Streamline the retail experience for your customers. Connect data across online and offline channels to power a personalized and engaging customer journey.
Digital Transformation Strategy
Unify online and offline data for a 360° user view
Address the challenge posed by separated channel and scattered data. Use Appier's Customer Data Science Platform to integrate web/app user behavioral data with offline transactional data, and generate a holistic 360º view of your audience base.
Enrich user affinities with predictive attributes
Prepare for the cookiesless future and unlock the full potential of your first party data. Supplement historical and behavioral data with auto-tagging and predictions about user interests. Use these insights to pinpoint customer intentions regardless of whether they are logged in or not.
Convert traffic to online and offline sales
Leverage AI to predict high lifetime value users at scale. Run effective ads by targeting users that are more likely to convert online or run location-based ads by engaging users that are near your brick-and-mortar stores.
Personalize customer experiences across every channel
Design personalized content that contribute to conversions for your business. Appier's hybrid deep learning engine not only learns online behavior but also considers offline data sets to form powerful recommendations throughout websites, apps, messages, and even smart TVs in physical stores.
Nudge hesitant buyers to make purchases
Proactively engage with customers who may need more encouragement. Accelerate the conversion of hesitant buyers with personalized incentives. Avoid delivering coupons to window shoppers or buyers who will buy regardless.
Digitize offline data via interactive programs
Track in-store purchases and centralize all the transaction data online. Incentivize customers to save their receipts digitally with a point reward system. This customer loyalty program prompts customers to volunteer their data and win points that can go towards future purchases in return.
How your peers work with us
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French Multinational Retail Group
Carrefour used Appier's solutions to identify high-value customers and hesitant buyers through user behavior and purchase intent analysis—crafting tailored campaigns to target each group accordingly.
post: {hs_id=72032090117, hs_child_table_id=0, title_ko=세계 최대의 피자 체인 브랜드, hs_updated_at=1683710411725, description_jp=ピザハットはAiDealを利用してリアルタイムで迷いを探知し、ためらう顧客にクーポンを送付。クーポンを配信対象はより早く注文を完了し、購入が20%増加, hs_published_at=1708332200285, title_jp=ファーストフードチェーン, description=Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement., title=One of the World’s Largest Pizza Chains, description_ko=피자헛 (Pizza Hut)은 AiDeal로 고객 의향을 실시간 감지하여 망설이는 고객에게만 쿠폰을 전송했습니다. 쿠폰을 받은 사람들이 주문을 더 빨리 완료함으로써 주문량이 20% 증가했습니다., url=https://www.appier.com/en/success-stories/pizza-hut, hs_created_at=1651040715393, hs_is_edited=false, hs_deleted_at=0, name=PizzaHut, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_PizzaHut.png, width=324, height=65, altText=, type=image}, description_zh=必勝客 Pizza Hut 使用 AiDeal 偵測顧客當下的購買意願,向猶豫客發送折價券。拿到折價券的顧客會更快完成訂單,讓下單數量成長 20%。, title_zh=世界最大的披薩連鎖店之一}
One of the World’s Largest Pizza Chains
Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement.
post: {hs_id=72527610118, hs_child_table_id=0, title_ko=세계적으로 유명한 맥주 브랜드, hs_updated_at=1655880017969, description_jp=ハイネケンはBotBonnieを使用し、インタラクティブな会話型マーケティングプログラムを通じて顧客の購買データを収集。収集データはデジタル広告のターゲティング時に活用, hs_published_at=1708332200285, title_jp=ビールメーカー, description=Heineken used BotBonnie to collect customers' offline shopping information via interactive conversational marketing programs. The offline data provided valuable insights for targeting online., title=World's Renowned Beer Brand, description_ko=하이네켄(Heineken)는 BotBonnie를 사용한 양방향 대화형 마케팅 프로그램으로 고객의 오프라인 쇼핑 정보를 수집했습니다. 이렇게 확보한 오프라인 데이터는 온라인 타겟팅에 도움되는 중요한 통찰력을 제공했습니다., url=https://www.appier.com/success-stories, hs_created_at=1651573669855, hs_is_edited=false, hs_deleted_at=0, name=Heineken, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Heienken.png, width=112, height=80, altText=, type=image}, description_zh=海尼根 Heineken 透過 BotBonnie 對話式互動行銷方案,順利收集顧客的線下消費資訊。豐富的線下消費資料提供了寶貴洞察,協助品牌鎖定線上再行銷的目標。, title_zh=世界知名啤酒品牌}
World's Renowned Beer Brand
Heineken used BotBonnie to collect customers' offline shopping information via interactive conversational marketing programs. The offline data provided valuable insights for targeting online.