Why Read This White Paper?
Artificial intelligence (AI) has revolutionized almost every aspect of business, but its impacts on the world of advertising is unparalleled. It has given advertisers the ability to create highly customized, personalized and targeted ads that are made to appeal and resonate strongly with specific customer personas.
This white paper takes a closer look at how AI learns to make predictions and decisions through two different models – supervised learning and unsupervised learning. It also offers a number of use cases to demonstrate how the two models can be applied in advertising.
