Brand Story
NIVEA MEN, a worldwide leading men’s grooming brand, had partnered with Southeast Asian online marketplace Lazada to open an online store in Vietnam, as part of a strategy to expand its distribution channels in the country. With more than 3,000 brands on Lazada, NIVEA found that it was facing extreme competitions to get noticed in a crowded market.
Goals
NIVEA MEN wanted to increase site traffic through the acquisition of quality leads, and to boost online purchases.