Success Story
Zenyum
Zenyum teamed up with Appier to deliver personalized marketing for better engagement.
Zenyum strategically partnered with Appier to create an automated and personalized LINE experience in both Taiwan and Japan. This collaboration resulted in a remarkable 47% boost in CVR and 82.6K total views on YouTube.
Zenyum Taiwan was in the market for a solution to streamline communication processes, expedite the sales cycle, and enhance the efficiency of their sales team. The challenge lay in the inability to gather comprehensive behavior data and implement personalized marketing strategies at scale based on the user journey phase.
Meanwhile, Zenyum Japan faced challenges to promptly address consumer queries and struggled with integrating the information into their current system.
To overcome these challenges, Zenyum partnered with Appier for its BotBonnie conversational marketing solution. By integrating first-party user data, Zenyum achieved a substantial improvement in user satisfaction through personalized engagement. This collaboration not only addressed the hurdles encountered in both Taiwan and Japan but also led to significant enhancements in customer experience.
Zenyum Taiwan: Elevating User Experience, a 47% CVR Surge with OMO Personalized Marketing
In the Taiwan market, Zenyum employed BotBonnie to facilitate OMO personalized engagement. Zenyum utilized the LINE Official Account to attract pre-treatment users to register, achieving a 47% CVR through incentives like group buying and free evaluation.
For in-treatment users, BotBonnie delivered personalized messages using user tags and journey automation settings, creating a tailored after-sales customer experience. This included appointment reminders, oral care education, and more, leading to an after-sales service net promoter score exceeding 35 and Google Reviews rating of 4.8.
The practical scenario of the partnership is illustrated in the diagram below.
Zenyum Taiwan: Integrating Online/Offline User Behavior with Gamified Features resulted in 30% Growth in Cross-selling
Zenyum strategically implemented gamified features to attract users, inducing them to explore and purchase from new product lines. By incorporating a coupon draw as an incentive, Zenyum successfully motivated users to engage in cross-purchase of other products, leading to a 30% growth in conversion rates. Simultaneously, Zenyum utilized MGM campaigns to expand its community, fostering user growth and achieving seamless connection between online and offline users.
Zenyum Japan: Strategic Partnership with Japanese KOL Attracting 82.6K Views
Through a strategic collaboration with influential KOLs on LINE, Zenyum Japan achieved a highly successful campaign, generating a YouTube views in the tens of thousands and sparking engaging discussions on the platform. Employing BotBonnie, Zenyum Japan strategically promoted KOL-related content via its LINE Official Account, capturing the interest of pre-treatment users and seamlessly redirecting them to social media platforms like YouTube. This initiative not only increased brand engagement among pre-treatment users but also led to a YouTube milestone of 82.6K total views.
