Privacy policy

Updated on: September 2024

1. OVERVIEW

This privacy policy (“Privacy Policy”) indicates the way information is collected and utilized by Appier (including Appier Pte Ltd., Appier Inc., and other Appier group companies (as applicable), hereinafter be referred to as “Appier”, “we”, or “us”) respect your privacy and are committed to protecting your data, and being transparent about how we collect, use, and share the same. This Privacy Policy applies to all Appier’s website(s) (including www.appier.com) (the “Website”) and Appier’s services as stated below, and describes how we handle your data along with the choices available to you regarding the collection, use, access, updates and corrections of your data.

In addition, Appier participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies, our identification number within the framework is 728.

Our Products / Services

Appier operates artificial intelligence platforms, including CrossX (Ad Solution for App, e-commerce and overall branding), AIQUA (Proactive Customer Engagement Platform), AiDeal (AI-Powered Marketing Platform), BotBonnie (Conversational Marketing Solution), AIXON (Intelligent Data Augmentation Platform) and AIRIS (AI-powered Customer Data Platform), to help enterprises solve their most challenging business problems.

Personal Data

Personal Data means any information that can be used to identify you as a natural person, directly or indirectly, in particular in combination with other information available to us such as an identification number, online identifier or one or more factors specific to your identity as a natural person, while the scope of Personal Data may differs according to the applicable laws (which may generally depend on your location). Your data collected and utilized by Appier may include your Personal Data.

Appier may act as a data controller or data processor, as the case may be. As a data controller, Appier (either by Appier alone or jointly with Appier’s business partners) may determine the purpose and manner to collect and utilize your data, and you may receive information either from Appier or its business partners regarding the collection, usage and/or consent toward your data, if applicable. As a data processor, Appier may, as part of Appier’s obligation, process our data on our business partners’ behalf.

2. YOUR DATA WE MAY COLLECT

2.1 THROUGH THE WEBSITE

Personal Data Collected

We may collect your data, including Personal Data that you provide on Website, as you use the Website.

For example, if you use the form made available on the Website, we may collect following information, including your Personal Data, which may be used to contact or identify you:

• Contact information, such as your name, address, phone number, and email address.
• Demographic information, such as your country, company, job title.
• Comments you made on or through the Website.

Other Data Collected

In addition, when you visit our Website to browse, read, or download information from the Website, your web browser will automatically send us (and we may retain) the following information

• Internet domain through which you access the internet.
• Internet Protocol (“IP”) address of the computer you are using.
• Type of browser software and operating system you are using.
• Date and time you access our Website.
• The internet address of the website from which you linked directly to our Website.

We will use this information as aggregated data to mainly help us maintain this Website, e.g., to determine the number of visitors to different sections of our Website, to ensure the Website is working properly, and to help us make our Website more accessible and useful.

Up-to-Date Data

Appier aims at keeping your data we hold accurate and up-to-date, and would appreciate it if you may ensure the data you communicate with Appier is up-to-date. If you fail to provide your most up-to-date data, we may not be able to perform the agreements we may have entered into with you (such as providing you with a product and/or service) (as applicable), or we may be prevented from complying with our legal obligations for your benefit.

2.2 THROUGH OUR SERVICES

In order to provide our services, we will also collect your data through our cookies placed by our business partners on their own websites, or from website or mobile applications third-party partners authorized to collect such data.

The below data may be collected when you accept the data collection for the purposes described in Section 3, while data may also be collected under applicable legitimate interest.

3. HOW WE USE YOUR DATA

We collect, use and store your data for the purposes of operating our business, delivering, improving, and customizing our products and/or services we provide, sending marketing and other communications related to our business, providing you with information, products and services that you request from us.

We will use, process or disclose your data as described in this Privacy Policy based on your consent or we have a good-faith belief that there are other legal grounds, for example, when processing is necessary for the performance of a contract we have entered into with you, or in order to take steps at your request prior to entering into a contract; or when that processing is necessary for compliance with a legal obligation.

We will provide our best commercial effort to ensure that your consent is freely given, specific, informed and unambiguous, which you may withdraw at any time, and your withdrawal of consent will not affect the lawfulness of such processing based on your consent before your withdrawal. The processing of your information, whether based on consent or any other legal grounds, complies the principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, confidentiality, and accountability.

3.1 FOR THE WEBSITE

Appier collects data for a variety of purposes for our Website, including the following:

• Providing you with information you requested from us
• Respond to an inquiry from you;
• Sending communications to you, including for marketing or customer survey purposes, either directly from Appier or, subject to your consent, as the case may be, from our third-party partners;
• Contract with you for, and provide you with our services to which you have subscribed or considering subscribing;
• Creating an account;
• Preventing and addressing fraud, breach of policies or terms, and threats or harm;
• Providing customer service and support, notably through chatbots;
• Improving the operation of the Website and/or help adjust the content of the Website to the general geographic location of you and for reporting purposes;
• Managing a job application.

3.2 FOR SERVICES

We may use your data in connection with the services rendered to our business partners and/or under the following purposes:

Purposes for CrossX

• To deliver advertisements as well as marketing and sales offers to you that correspond to your needs and preferences;
  
• To help our business partners to better target their current and future customers in their loyalty building and commercial prospecting campaigns;
  
• To help businesses distribute non-intrusive advertisement;
  
• To optimize distribution frequency of advertisements (marketing pressure) with a view to avoiding saturation;
  
• To develop studies for advertisers of various industries (automotive, real estate, distribution, etc.) in the interest, amongst others, of helping them to better understand consumers’ needs and their market as well as to analyze the performance of their loyalty building and commercial prospecting campaigns;
  
• Reconcile the different identifiers of various terminals in order to bring them closer to a profile in a probabilistic way.

Purposes for AiDeal

• To deliver personalized content to you that correspond to your needs and preferences;
• To help our business partners to better target their current and future customers in their loyalty building and commercial prospecting communications.
• To help businesses distribute non-intrusive personalized content;
• To optimize distribution frequency of personalized content with a view to avoiding saturation;
• To develop studies for advertisers of various industries (automotive, real estate, distribution, etc.) in the interest, amongst others, of helping them to better understand consumers’ needs and their market as well as to analyze the performance of their loyalty building and commercial prospecting communications.

Purpose for BotBonnie

• To help our business partners to better target their current and future customers.

Purposes for AIQUA / AIXON / AIRIS

• To deliver personalized content to you that correspond to your needs and preferences;
• To help our business partners to better target their current and future customers in their loyalty building and commercial prospecting communications;
• To help businesses distribute non-intrusive personalized content;
• To optimize distribution frequency of personalized content with a view to avoiding saturation;
• To develop studies for advertisers of various industries (automotive, real estate, distribution, etc.) in the interest, amongst others, of helping them to better understand consumers’ needs and their market as well as to analyze the performance of their loyalty building and commercial prospecting communications;
• Reconcile the different identifiers of various terminals in order to bring them closer to a profile in a probabilistic way.
• To better understand how you access and use our business partner’s service, including to learn about the engagement levels and navigation paths, as well as the retention and funnel drop-offs, and for us to conduct other research and analytical purposes.

Other common purposes for all services

• Fraud prevention;
• Developing and improving services and products of Appier.

In addition, we consider that we have a legitimate interest in processing your data for the purposes expressed in this Privacy Policy for all our products and services in order to:

• fulfill the commercial agreements with our business partners;
  
• allow our business partners to promote their products and services;
  
• allow our business partners to finance their activities;
  
• fraud prevention.

When processing your data, we will only process the data necessary under the purpose for which it was collected. Where required or permitted by applicable law, we also use or disclose your data to limited and trusted third parties when we believe, in good faith, that such use or disclosure is reasonably necessary to (i) comply with the legal obligation bearing on Appier, (ii) enforce or apply the terms of any agreement to which we are a party, or (iii) protect the rights, property or safety of Appier, Appier’s business partners, or others

4. HOW WE SHARE YOUR DATA

We may share your data with our affiliate entities and other business partners (including but not limited to, providers, vendors or contractors acting on our behalf and under our instructions), regardless of their location, for the purposes of operating our business, delivering, improving, and customizing our products and services, sending marketing and other communications related to our business and when needed, with your consent

Therefore, we may share your data in the following ways:

• Share data within Appier and any of our affiliate entities for purposes of data processing or storage in connection with the aforementioned purposes;
  
• Share with Appier’s business partners (including but not limited to third-party partners, vendors, authorized third-party agents or contractors) to provide our products and services or facilitate transactions. Examples include, but are not limited to: processing or orders, hosting websites and providing support;
  
• Share data in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by a third party;
• As the case may be, for further protection of your privacy, Appier will share your data in aggregated form which may be used to identify you directly or indirectly.

For the above purpose, the categories of recipients of your data are as follows:

• Supply-side platforms
  
• Data platforms
  
• Third-Party Partners allowing us to match several identifiers
  
• Third-Party Partners allowing us to fight against fraud
  
• Third-Party Partners allowing us to locate you inaccurately
  
• Third-Party Partners of Appier’s clients
  
• Our subsidiaries and affiliates
  

Disclosure for California Consumers:

We do not sell personal information about California consumers for our purpose in the past 12 months. For purposes of the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), a “sale” is the disclosure of personal information to a third party for monetary or other valuable consideration.

Where mandated or permitted by applicable law, such as to comply with a subpoena, court orders and regulations or similar legal process, we will disclose your data to law enforcement officials, government authorities or other third parties, regardless of their location, where such disclosure is in accordance with due process of applicable law(s) and binding upon Appier, to the extent necessary to comply with legal process or meet national security requirements, protect the rights, property, or safety of Appier, its business partners, you, or others.

5. LINKS TO THIRD-PARTIES’ WEBSITES

This Website may contain links to third-party websites that are operated by entities or persons outside of our control. Your activities on those third-party websites will be solely governed by the privacy policies and procedures of those third parties. Appier takes no responsibility whatsoever for the content or information practices of such third parties and encourage you to review the privacy polices of these third parties before disclosing any information on their websites.

6. HOW LONG WE KEEP YOUR PERSONAL DATA

We will retain your Personal Data only for the necessary duration to fulfill the purpose for which it was collected in accordance with Section 3, as well as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets and enforce agreements to which Appier is a party and will delete your Personal Data further to such duration.

We will delete your Personal Data as long as such Personal Data is no longer necessary for the purposes in Section 3. For the Personal Data used for the purpose of CrossX service, we will delete your Personal Data for a period of 13 months from the date of collection.

7. SECURITY AND CONFIDENTIALITY OF YOUR DATA

The security and confidentiality of your data is important to us. We implement appropriate physical, administrative, and technical measures and safeguards designed to protect your data from loss, theft, misuse, alteration, unlawful or unauthorized access, use, or disclosure.

Appier also relies on reasonable measures to safeguard your data in our possession, including:

• Enforcement of group-wide policies and procedures on Personal Data use, security and confidentiality;
  
• Restricting access to Personal Data to only those employees and third-party service providers on a “need to know” basis and under strict confidentiality requirements;
  
• Use of technologies to safeguard data during transmission, such as SSL encryption for some of the data that you provide via the Website and using appropriate security measures to safeguard the data we collect and possess;
  
• Use of industry-standard measures and processes for detecting and responding to inappropriate attempts to breach our computer systems and networks.
  
• The internet and any communication thereon cannot be guaranteed to be secure at all times, and we cannot ensure or warrant the security of any Personal Data you provide us through this technology. In this regard, we have procedures to deal with any suspected data security breach and will notify you and any regulator of a suspected breach, as mandated by applicable law.
  

Please note that electronic communication, particularly email, is not necessarily secure against interception. Appier uses industry-standard data collection and encryption systems to ensure the secure collection and transmission of your Personal Data. Please do not send your sensitive data (e.g., social security, bank account, or credit card numbers) by email or web form. In the case of a Personal Data breach, which is likely to result in a risk to your rights and freedoms, we will notify it to the competent supervisory authority without undue delay.

8. YOUR RIGHTS REGARDING YOUR PERSONAL DATA

You have the right to access, obtain a paper or electronic copy, review, rectify, update, restrict, object or erase all your Personal Data processed and stored by us, notably to confirm its accuracy. You can ask for right freely and at any time without discrimination by submitting "Data Subject Request Form" (online version) or printing and completing this “Data Subject Request Form” (hard copy version), and then posting to assigned address which we indicate in the form.  We will get back to you without undue delay.

If you reside within the EEA and UK, you may also exercise you right to portability of your Personal Data where the processing of Personal Data is based on your consent or for the performance of a contract and carried out by automated means. Please note that such a request could be limited to the sole Personal Data you provided to us or that we hold at that given time and subject to any relevant legal requirements and exemptions, including identity verification procedures.

Appier will make reasonable efforts to comply with the aforementioned requests, unless such requests are prohibited by applicable law, or there is a legitimate purpose to retain your Personal Data, in which case we will inform you without undue delay. We reserve the right to verify your identity before any request relating to your Personal Data processed by us. Please direct any questions about your Personal Data using the contact details provided at the end of this Privacy Policy.

OPT Out

Any individual who wishes to opt out or exercise data subject rights in accordance with applicable privacy regulations can do so freely and at any time by submitting "Data Subject Request Form" (online version) or downloading, printing and completing this “Data Subject Request Form” (hard copy version), and then posting to assigned address which we indicate in the form. We will provide you with information on a request to access, rectify, erase, or port Personal Data, or restrict or object information processing without undue delay.

If you are a California resident, you may request Appier not to sell or share your Personal Data (https://www.appier.com/en/about/do-not-sell-share-my-personal-information), titled “Do Not Sell/Share My Personal Data” by requesting opt-out pursuant to the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), You can do so freely and at any time by submitting "Data Subject Request Form" (online version), or downloading, printing and completing this “Data Subject Request Form” (hard copy version), and then posting to assigned address which we indicate in the form. We will get back to you without undue delay.

Cookies

Cookies enable us improve the website and your experience thereon by customizing your experience, helping us analyze usage, technical and browsing metrics as well as detecting and preventing fraud. To these purposes, we also may link information from cookies with other personal information we hold about you. When you visit our website, some or all of the following types of cookies may be set on your device. 

You can opt-out of receiving personalized advertisings with respect to Appier’s technology by clicking here.

Expanded Right to Know (Collection and Disclosure): 

If you are California residents, you have the right to request that we disclose certain information about how we have handled your personal information in the prior 12 months, including the:

• categories of personal information collected about you;
• categories of sources from which we collected your personal information;
• business and/or commercial purposes for collecting and disclosing your personal information; and
• categories of third parties to/with whom your personal information has been disclosed/shared, including for a business purpose; and
• the specific pieces of personal information collected about you.
  
  

Limit the Use of My Sensitive Personal Information

9. CHILDREN’S PRIVACY

Appier encourages parents and guardians to take an active role in their children’s online activities. Appier does not sell or offer its products and services to children. As such, our Website is designed for adult user interaction. We do not intentionally collect Personal Data from individuals under the applicable age of consent, which varies by jurisdiction, for example, in the United States under the age of 13 as per Children's Online Privacy Protection Act (“COPPA”); in the EU under the age of 16 or the age set by member states, which can be as low as 13 as per Regulation (EU) 2016/679 of 27 April 2016 on the protection of personal data (the “GDPR”); and in other jurisdictions as defined by their respective applicable laws and regulations. 

If you are a parent or legal guardian and believe that the minor under the applicable age of consent has disclosed Personal Data to us, please contact us using the contact details provided in this Privacy Policy. If we learn that we have inadvertently gathered Personal Data from an individual below the applicable age of consent, we will take reasonable measures to promptly remove that data from our records.

10. TRANSFER, PROCESSING AND STORAGE OF YOUR DATA

As a global organization with business processes in operation across borders, we may transfer your data to Appier’s servers, any Appier affiliate entity worldwide or to third-party partners, providers, vendors, or contractors for purposes described in the section “HOW WE SHARE YOUR DATA” above, including for the purpose of data processing or storage on behalf and under the control of Appier.

Appier implements cross-borders transfers in compliance with applicable privacy and data protection regulations, including GDPR. Where mandated by applicable law, to ensure that your Personal Data does receive an adequate level of protection, Appier implements the appropriate measures to ensure that your Personal Data is treated across Appier affiliated entities and by the aforementioned third parties in a way that is consistent with and which respects the applicable privacy and data protection laws. Measures include the following: signing the Standard Contractual Clauses adopted by the European Commission, verifying the recipient has adopted Binding Corporate Rules or adheres to the Swiss-U.S. Privacy Shield Framework (if applicable).

11. CHANGES TO PRIVACY POLICY

We reserve the right to update this Privacy Policy from time to time in order to reflect any changes to our products or services or to comply with changes in our legal and/or regulatory obligations. If we modify our Privacy Policy, we will post the revised version on the website, with an updated revision date. In the event of any conflict between the English and other language versions, the English version shall prevail.

12. CONTACT INFORMATION AT APPIER

The following department and personnel have been designated by Appier to protect your data and to receive your requests regarding your information.

• Department responsible for privacy protection: Legal Department
  Address: 8F, No.123, Songren Road, Xinyi District, Taipei 110, Taiwan
  Tel: +886287802800
  E-mail: appier_dpo@appier.com
• Our EU representative can be contacted at legal.eu@appier.com or Appier UK Co., Ltd – EU Representative, Cornwall Court 19 Cornwall Street, Birmingham, United Kingdom B3 2DT.

If you reside within the EEA and UK, you may also have the right to lodge a complaint with a data protection authority or a court of competent jurisdiction; a list of national data protection authorities can be found here: https://edpb.europa.eu/about-edpb/about-edpb/members_en