Why Read This White Paper?
Marketing automation is playing an increasingly significant role in helping brands become truly customer-centric at every stage of the customer journey. For B2C brands, using it effectively means conversion rates as high as 50%, a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Innovations like AI in marketing automation continue to drive the industry’s exponential growth while trends like conversational marketing will shape the industry in the future.
Read this white paper and you will learn:
- Where is the marketing automation industry headed in the coming years?
- What are the latest trends in the development of marketing automation?
- What is the crucial role that AI will play in the shift?
- How can marketers use AI-driven marketing automation to deliver tailored customer experiences at scale and improve their ROI effectively?
