Success Story
BRAND'S
How AIQUA helped BRAND’S Suntory to drive conversion with personalized engagement
Appier provides a user-friendly platform for managing EDM campaigns. We have a good experience when using it. It is easy to use and doesn’t need technical knowledge of the campaign setup. What we like most about Appier is in-web campaigns. There is proof that this feature contributes revenue to our E-commerce website with some of the fancy creatives that we can select from the creative studio.
Kazuya Udagawa
Brand Story
BRAND’S is a leading provider of health, beauty and wellness supplements in Asia. The 180-year old company offers a number of products addressing different health and nutritional needs around the globe.
Goals
BRAND’S collaborated with Appier to boost its online marketing approach. With various online channels to manage, the brand wanted to ensure effective targeting and communication that would convert.
Challenges
Need for digital transformation
Spurred by the Covid-19 pandemic, BRAND’S needed to rapidly undergo a digital transformation to adapt to its consumers’ online browsing and shopping needs.
Need for flexible management
Previously, BRAND’S did not have a comprehensive platform to manage its online channels holistically, which limited the overall flexibility and efficiency of its online marketing.
