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Carrefour Italy

Carrefour Italy Increases E-Commerce Conversions by 110% and Boosts Revenue with Appier's AI Solutions

Carrefour KV

Carrefour Italy, a leading retailer in the Italian market, partnered with Appier to transform its e-commerce strategy. By leveraging AiDeal, an AI-driven solution, Carrefour achieved a 110% increase in online conversions and generated a boost of incremental revenue share of total revenue. This collaboration underscores Carrefour's commitment to innovation and its focus on enhancing customer engagement while preserving profitability.

About Carrefour Italy

Carrefour Italy is a prominent retail chain with over 1,200 stores across the country, offering diverse formats from hypermarkets to convenience outlets. Known for its dedication to quality and sustainability, Carrefour collaborates with over 10,000 local producers to ensure fresh, high-quality products while supporting local economic growth. As a Società Benefit, Carrefour emphasizes eco-friendly practices and social responsibility, aiming to create positive community impacts. Constantly innovating, Carrefour continues to redefine excellence in retail with a focus on customer-centric strategies.

  • Industry: Retail
  • Company Size: More than 10.000 employees
  • Location: Italy
  • Goal:

    (1) Leverage AI-driven strategies to boost conversions by engaging hesitant users effectively.

    (2) Target discount distribution strategically to enhance profitability while maintaining brand integrity.

    (3) Simplify campaign setup with automated tools to streamline operations and reduce overhead.


Products Used:

  • AiDeal | Conversion Optimization Cloud

Carrefour Italy aims to boost online purchase conversions while protecting profit margins. With 20-30% of site visitors hesitating to complete purchases, targeted campaigns became essential to drive engagement and maintain brand value. By adopting Appier’s AiDeal solution, Carrefour introduced personalized, time-limited coupons that encouraged hesitant shoppers to act quickly. This AI-driven strategy increased conversion rates by 110% and generated an incremental revenue share of total revenue, showcasing the impact of innovative, data-driven marketing in retail.

 

Client Testimonial

Partnering with Appier has been transformative for our e-commerce strategy. With their AiDeal solution, we achieved a 110% Conversion Increase Rate from targeted users. Their AI-driven tools, such as Hesitant User Incentives, have significantly enhanced our customer engagement and profitability. We’re excited to continue this successful collaboration.

 - Alessandra Franca Grendele, Head of Merchandise, Marketing, Ecommerce, Carrefour Italy

 

How Appier Enhanced Carrefour Italy’s Marketing Strategy

Carrefour Italy leveraged Appier’s AiDeal to drive immediate conversions by engaging hesitant users with AI-powered solutions. By delivering coupons only to high-intent shoppers, Carrefour effectively preserved profit margins while boosting purchase likelihood. Additionally, time-limited incentives with countdowns created urgency, shortening hesitation and encouraging faster decision-making. These targeted strategies streamlined acquisition, engagement, and retention, immediately enhancing conversion outcomes.

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AiDeal-Powered Campaign Drives 110% Conversion Growth

Carrefour Italy achieved an impressive 110% increase in conversion rates by targeting 4% of hesitant users with tailored coupons. Using AiDeal, Carrefour calculated hesitancy scores from behavioral data like cursor movement, page scrolling, and session duration. Shoppers who met the threshold received personalized 60-minute countdown coupons and pop-up reminders to reinforce the offer. This AI-driven approach effectively engaged both new and returning customers, reactivating interest and maximizing revenue opportunities.

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Carrefour Italy's partnership with Appier showcases how AI-driven solutions can revolutionize e-commerce strategies. By addressing hesitant shoppers with precision-targeted incentives, Carrefour not only increased conversions but also protected its brand integrity and profitability. Looking ahead, Carrefour plans to further refine its AI-powered strategies, ensuring continued success in the competitive retail landscape.

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