Success Story
Chow Sang Sang
Appier’s CrossX and AiDeal solutions help decrease CPA by 52% and increase CVR by 49%
“Ecommerce is a self-help platform with no staff or human intelligence to observe customer’s emotions and interest. AI acts like a virtual salesperson to speed up the checkout process by identifying the right audience and engaging them at the right moment. AI is comprehensive enough to cover all our product categories (over 2,000+) while in-depth enough to study every user’s preferences to recommend products that truly cater to their potential needs.”
Fai Leung
Brand Story
Established in 1934, Chow Sang Sang is recognized as a premier jewelry retainer in Greater China. In 2014, Chow Sang Sang launched its e-commerce platform for customers to shop directly with seamless online services. Chow Sang Sang is keen on reaching more customers and better catering to their unique needs with this online presence.
Goals
As a leading name in the jewelry business in Asia, Chow Sang Sang offers an impressive range of rings, earrings, necklaces and other accessories. With an online store that was launched in 2014, the company sought to optimize its online marketing strategy. Mainly, it focused on engaging visitors to its site and presenting them with relevant, engaging content in the form of recommendations and promotions that would make them loyal customers.
Challenges
Difficulty in matching its large jewelry offerings with the right customers
With an ever-growing customer base and an even more impressive jewelry offering, the client faced the challenge of recommending the right product to each online shopper. Traditional rule-based conditional settings proved ineffective in pushing products, not only because it is limited in the number of scenarios it can create but also because it is more time-consuming and labor-intensive. This problem lets certain business opportunities fall through the cracks.
Lacking strategy to engage with and convert hesitant shoppers
The company’s ecommerce store did not have a mechanism in place to retain hesitant shoppers and nudge them to complete their purchase. This problem is particularly alarming for luxury goods because customers generally require more time to shop when looking at high-end products with an expensive price tag. Without anything to give them a final push, many hesitant shoppers end up abandoning their carts and do not return.
