“The core purpose of operating Hahow’s social media is to build a diverse interactive communication channel with customers. The BotBonnie conversational marketing solution enables us to run one-stop management on our main social media channels, such as Facebook, LINE, and Instagram. The built-in marketing kits in BotBonnie and the straightforward guidance help our team to generate various creative marketing campaigns that enhance sales conversion! The BotBonnie team routinely checks in with users during the design and campaign period, and based on user feedback, will continue to update the technology for optimal performance. The efforts of the BotBonnie team are worthy of recognition, and we expect to keep working with them continuously, working hard together to operate the Hahow LINE official account and deliver even better user experiences!”
Vivian Su
Brand Story
Established in 2015, Hahow is a leading interdisciplinary fundraising learning platform in Asia, providing hundreds of courses. Hahow pioneered the concept of “crowdfunding your learning course” where students are encouraged to vote and fund the courses they want. This concept bridged the gap between learning and demand. In 2021, the platform attracted more than 567,000 members and worked with more than 465 teachers. Hahow encourages students to acquire new knowledge, embrace change and to contribute positively to society to ensure progress.
Goals
Hahow linked the LINE official company account with its official educational course account to streamline social communities and enables members to enjoy personalized services and discounts in the LINE chat room without logging in from the official website. Apart from deepening the relationships with members, Hahow actively engages members through gamification with creative games and lucky draws to build interest and loyalty. The campaign’s aim was to increase course purchases and increase friend numbers of the LINE account by 5,000.
Challenges
Hard to maintain a steady growth of the number of new friends on the LINE official account
As member communication was limited to the official LINE account, growing the number of new friends was a challenge, if not, impossible.
Low coupon redemption rate
Data revealed that members are not redeeming the coupons after receiving them, resulting in loss of conversion.
