Success Story
SK Rent-a-Car
How AIQUA helped SK Rent-a-Car to develop personalized marketing to increase conversion
Appier’s AIQUA has been a great help in running various fields of marketing and automated campaigns based on customer behavior data.
In the case of our website, the conversion rate drops rapidly along the customer funnel, so we need a platform to help us to identify customer with high purchasing potential and to deliver personalized messages. Appier’s solution (AIQUA) has helped a lot in this area.
YuSeon Han
.jpg)
Brand Story
SK Rent-a-Car is a well-known long-term car rental company in Korea and the only company in the industry to be listed on KOSPI in 2012. The company was founded in 1988 and continues to play an active role as a leader in the market. It leads the way for innovation in the business model reflecting customer needs and industry trends.
Goals
SK Rent-a-Car collaborated with Appier to develop a personalized marketing approach. With various channels to manage, the brand wanted an all-in-one platform to help them optimize the application journey through real-time communication to boost customer engagement.
Challenges
Difficulties in driving conversion
As a high-end long-term car rental company, instead of just adapting generic messages, SK Rent-a-Car needed to attract its consumers’ attention with personalized engagement and to boost satisfaction and conversion rate.
High bounce rate due to long application journey
To customers, renting a car could be a tedious process that takes a long time. Therefore, it was critical to engage with the on-site customers on a real-time basis to keep them on the website.
