Success Story
Huy Thanh Jewelry
Huy Thanh Jewelry increases ROI 6x with Appier’s AI recommendation model
Huy Thanh Jewelry, a leading jewelry brand in Vietnam, has successfully leveraged Appier's AI recommendation model to achieve a remarkable 6x return on investment (ROI). Renowned for its exquisite craftsmanship and innovative designs, Huy Thanh Jewelry has established a strong presence across the country, building a loyal customer base through its commitment to quality and uniqueness. The brand excels in online-merge-offline (OMO) strategies, seamlessly integrating online and offline channels to provide a cohesive shopping experience, thereby solidifying its leadership position in the Vietnamese market.
Huy Thanh Jewelry and Appier joined forces in April 2024 to tackle an increasingly challenging market. The main challenges facing the jewelry brand were 1) how to maintain customer loyalty and increase sales in a highly competitive market, and 2) a lack of human resources to build an effective recommendation model for its website. Huy Thanh Jewelry was betting on the fact that a more personalized online shopping experience would give them the edge to capture more of the market share and engage customers into repeat purchases with them.
The solution was Appier’s AIQUA, an AI-powered personalization cloud with a number of AI recommendation models.
Personalized, precise recommendations made easy
What makes AIQUA easy to use is its intuitive no-code interface. By onboarding the solution, Huy Thanh Jewelry was able to manage product listings and create precise recommendations within seconds.
As Mr. Cong Dinh Dang, Huy Thanh Jewelry’s Director of Sales, noted, “This tool enables us to offer personalized recommendations to each customer, significantly boosting satisfaction and conversion rates. We are thrilled with the results, showcasing the immense potential of AI in the jewelry retail industry.”
Prior to deploying AIQUA, Huy Thanh Jewelry showed all of its website visitors the same information and product listings regardless of their interests. Since deploying AIQUA, Huy Thanh Jewelry now uses personalized engagement through pop-ups, banners, and recommendation models to boost customer loyalty and optimize revenue performance.
A recommendation model for every stage of the journey
When it comes to recommendation models, it is not one size fits all. What a brand puts out on its homepage should be different from what it showcases on a product page or a check-out page.
Appier understands this, which is why we have different recommendation models for different pages and thus different stages of the customer journey. By leveraging this range of models, Huy Thanh Jewelry was able to target customers with effective recommendations in the product discovery stage, cross-selling stage, and the checkout stage.
All in all, AIQUA worked wonders for the jewelry brand. By partnering with Appier, Huy Thanh Jewelry increased its engaged session per user by 1.8 times and its average session duration by 2.5 times, all while decreasing bounce rate by 3.9 times. For the entirety of the period measured, the brand increased its ROI by 6.2 times.
